The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty business.
Janet interviews beauty brands, retailers and experts across the beauty industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector.
In this podcast we cover marketing, product development and retail as well as how mindset, positive psychology and your health and fitness are critically important to building a successful business. We aim to educate, inspire, and showcase people who are doing incredible things across the industry.
Through sharing experiences and stories of how people go about launching their beauty brands and how retailers are adapting to accommodate the changes in the marketplace, we can help those on a similar path make things happen. This week we are talking about developing a sun care brand, that is also a self-tan product.
Gillian is the founder of TanCream, an award-winning innovative sunscreen and self-tan lotion, combined into a single product, the first of its kind. It offers SPF50 with UVA with a 5-star protection, protecting you from damaging sun rays, whilst simultaneously enabling you to build up a gradual tan through its self-tan properties that is pleasant to apply and odourless.
Launched a year ago TanCream has already won numerous awards, and is available through over 80 independent UK stockists, including health and beauty salons, spas and clinics, department stores and online.
Listen in as Gillian shares
* How after running her own beauty business for over 20 years, following the development of an aggressive form of malignant melanoma, she embarked upon a journey to discover SPF50 products that provided her with a natural looking tan
* How failing to find this she decided to develop her own sun cream brand, which offers an SPF50, gradual self-tan, instant bronzer, is very hydrating, doesn’t smell like a lot of the self-tan products on the market and doesn’t streak
* How she and Katy Foxcroft, the co-founder of TanCream, went about developing the brand from the formulation, to testing, branding and naming of their product
* How the TanCream customer ranges from 14 years’ upwards, male and female
* The benefit of entering beauty awards – and winning them – and how this has helped to elevate and grow TanCream since launching a year ago
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’