The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty business.
Janet interviews beauty brands, retailers and experts across the beauty industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector.
In this podcast we cover marketing, product development and retail as well as how mindset, positive psychology and your health and fitness are critically important to building a successful business. We aim to educate, inspire, and showcase people who are doing incredible things across the industry.
Through sharing experiences and stories of how people go about launching their beauty brands and how retailers are adapting to accommodate the changes in the marketplace, we can help those on a similar path make things happen. This week we are talking about developing a sun care brand, that is also a self-tan product.
Gillian is the founder of TanCream, an award-winning innovative sunscreen and self-tan lotion, combined into a single product, the first of its kind. It offers SPF50 with UVA with a 5-star protection, protecting you from damaging sun rays, whilst simultaneously enabling you to build up a gradual tan through its self-tan properties that is pleasant to apply and odourless.
Launched a year ago TanCream has already won numerous awards, and is available through over 80 independent UK stockists, including health and beauty salons, spas and clinics, department stores and online.
Listen in as Gillian shares
* How after running her own beauty business for over 20 years, following the development of an aggressive form of malignant melanoma, she embarked upon a journey to discover SPF50 products that provided her with a natural looking tan
* How failing to find this she decided to develop her own sun cream brand, which offers an SPF50, gradual self-tan, instant bronzer, is very hydrating, doesn’t smell like a lot of the self-tan products on the market and doesn’t streak
* How she and Katy Foxcroft, the co-founder of TanCream, went about developing the brand from the formulation, to testing, branding and naming of their product
* How the TanCream customer ranges from 14 years’ upwards, male and female
* The benefit of entering beauty awards – and winning them – and how this has helped to elevate and grow TanCream since launching a year ago
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’