Investment Deck Hollywood Hair Artist - Bespoke Advantage
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Bringing Hollywood Glamour to our Daily Hair Care Regime.

Success Highlights:

  • Developed an investment deck for a hair artist to Hollywood stars, for investment to
    develop his hair care brand.
  • Market research of the premium global hair care market.
  • Competitor analysis of the global hair care market.
  • Determining the pricing, positioning, and margins of his hair care range.
  • Finalising the mission and vision statement, and brand identity for his hair care range
    Sourced the packaging for his product range.

The Issue:

A hair artist to Hollywood stars approached us to develop an investment deck to raise investment, to create his range of sustainable hair care products. With over 20 years’ experience in working on Hollywood sets, he has formulated a range of hair care products, to bring Hollywood glamour to our daily hair care regimes and was looking for investment to bring his concept to market. In addition to putting together his investment deck, we were also tasked to source from one supplier primary packaging options available in smaller volumes, that were on brand and more cost effective. Sustainable options were a priority with a focus on reducing plastic wherever possible.

Our Approach and Results:

  • Market research of the premium global hair care market including conducting a competitor analysis of the global hair care market – we researched brands in terms of their product line up, marketing, campaigns, new launches, and branding.
  • Determining the pricing, positioning, and margins of his hair care range.
  • Finalising the mission and vision statement, and brand identity for his hair care range.
  • Sourcing of appropriate packaging for a range of 17 hair care products from suppliers based in the UK, Europe, and the Far East.
  • Creating briefs and identifying potential suppliers across the UK, Europe, and the
    Far East.
  • Evaluating supplier quotations.
  • Negotiating pricing, MOQ’s, lead times.
  • Presented findings to client with key recommendations for his supply chain.

If you would like to discuss how we can support you with developing and growing your brand across the marketplace, GET IN TOUCH, we would love to hear from you.