The words ‘inner and outer beauty’ have featured frequently over the years, particularly when talking about supplements.
This week was World Mental Health Day and aptly enough I was contacted by a market research organisation in the US who interviewed me to contribute towards a publication they were writing about wellness, and how vitamins and supplements are being repositioned as a means to supplementing our beauty regime, from better sleep to stronger nails, to glossier hair and brighter skin.
It got me thinking about how we approach wellness, and how much more thought we give to this. It’s ironic when you think that we are living in a world that keeps us busier than ever before, so much so that we feel the need to switch off and detox from social media, from processed foods, from too much alcohol. With information being readily available across the internet we as consumers have come to understand that beauty is more than skin deep, and the manner in which we expose our skin to environmental factors and what we consume has long-term effects on the way we look and feel.
The rise of social media, and platforms like Instagram and Facebook are inundated with images and videos of how celebrities and influencers are sculpting their bodies and achieving glowing skin and glossy hair through diet, supplements and exercise inspiring others to do the same. We have become far more aware of how skincare products work, that in order to achieve healthy skin we need to take care of ourselves internally and externally. We understand the benefits of ingesting a supplement, and how this can improve our skin from the inside rather than just applying products topically to our skin.
There is a lot more transparency across the industry with regards to the benefits of skincare ingredients, what ingredients skincare brands include in their products, and a focus on ‘clean beauty’. People want to know what is put into the products we apply to our skin, and where this is sourced from and whether the ingredients have been ethically sourced and sustainably produced. This has far reaching implications across the beauty industry, as well as with regards to food and supplements.
Achieving beauty from within is not a new concept. In certain cultures, for example Asia, and in particular Japan, nutricosmetics have been extremely popular with collagen being added to biscuits, coffee, teas and water for years.
In previous years there has been a lot of controversy surrounding the benefits of taking a daily multi-vitamin. More recently the focus has been on how specific vitamins or minerals can provide crucial benefits to the condition of your skin, nails, hair and the quality of your sleep.
It is not just about vanity, but also about how we have become more interested in understanding the direct benefits of what we consume. We understand that our diet is very closely linked to the way we look and feel, both veganism and gut health are areas that are becoming more focal. We understand that our daily diets might not provide us with all the essential vitamins and minerals we need.
Greater accessibility to information, the rise of social media inspiring people to look and to feel good and the merging of the health, beauty and wellbeing sectors has led to the rise of a number of ‘beauty from within’ brands.
This has become a lot more popular as a result of a combination of these factors coming together at the same time. There is more information available now than ever before on the benefits of adopting a healthy lifestyle, daily fitness, meditation, mindset as well as on following a more personalised beauty regime. It is no longer a ‘one size fits all’ but about how we are individuals, who need to take a personalised approach to our health, beauty and wellbeing.
Borrowing creative licence from the sitcom ‘Frasier’ we wish you all good mental health!
As a beauty and wellness consultancy, we develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure neatly packaged up to deliver you commercial results. We design brand identities and visual elements, manage your product development, build your go-to-market strategies to help you to engage with your ideal customers.
We are proud to support our clients from different regions of the world – from Saudi Arabia, to Dubai, Sri Lanka, Africa, Australia, the US, Canada, Europe and the UK – from entrepreneurs, to multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies. And we work with you across the retail sector, and the professional sector, including the hair care market, professional nail care market, spas, salons, hotels and the aesthetics market – here’s a snapshot.
If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
As an international beauty and wellness consultancy, we are proud to work alongside clients from different regions of the world – Saudi Arabia, Dubai, Sri Lanka, Africa, Australia, Canada, US, Europe and the UK . We love collaborating with entrepreneurs, multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies across the retail sector, and the professional sector, including those selling into the hair care market, hotels, spas, professional nail care market and aesthetics market.
If you need support with devising a new strategy, developing a new product range, designing your packaging or rebranding your current product range, managing your PR, or with planning your market-entry into international markets, get in touch, we would love to hear from you.
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’