The beauty and wellness industry is a growing marketplace, with boundaries blurring between health, beauty, and wellbeing. There has never been a more apt time than ‘Beauty starts from within’. Over the past few years, we have seen the emergence of new growth categories including ‘at home spa and salon’, along with an interest in an ever-evolving wellness sector from supplements that address our sleep, to stress and anxiety, our hormones and beauty technology.
The UK’s beauty business is thriving. Research via Statista suggests the UK consumes the third-largest amount of cosmetics in Europe, with skincare being the largest category – in particular facial skincare – worth nearly £1.8 billion. The UK organic cosmetics market size is expected to grow to £339 million by 2025. With this phenomenal growth, there is no doubt that international brands would like to dip their toes into the British beauty and wellness market.
We are really excited to be collaborating with the Trade and Investment Queensland (TIQ) to help brands from Queensland, Australia export into the UK market. We delivered a webinar for the TIQ in August where the trade ministers and several beauty and wellness brands joined us to discuss the opportunity to launch their brands into the UK. We are now working very closely with 5 of these brands, to create their go-to-market strategy for the UK, and to support them in entering the UK beauty and wellness market.
There are a few elements to consider when exporting into the UK marketplace:
There are plenty of routes to market when thinking about selling into the UK – you can go down the traditional route of bricks and mortar, via your online website or participate in tradeshows and events which help to build brand awareness. Retailers have increased their online offering significantly since the pandemic, focusing on introducing new categories such as wellness.
Selling to distributors and agents is another way that your products can make their way into new shoppers’ hands. An agent works on your behalf in return for a retainer and commission; a distributor buys the stock from you at an agreed price, and then sells this stock directly to retailers. A country manager is a hybrid between the two – working on a retainer and a commission, and working very closely with you as an extension of your team. A country manager can often manage your marketing, PR, warehousing, and distribution and has great relationships with the retailers in your sector.
This may sound a little bit daunting to start with, we can help you. Get in touch to discuss how we can support you with your go-to-market strategy for the UK.
As a beauty and wellness consultancy, we develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure neatly packaged up to deliver you commercial results. We design brand identities and visual elements, manage your product development, build your go-to-market strategies to help you to engage with your ideal customers.
We are proud to support our clients from different regions of the world – from Saudi Arabia, to Dubai, Sri Lanka, Africa, Australia, the US, Canada, Europe and the UK – from entrepreneurs, to multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies. And we work with you across the retail sector, and the professional sector, including the hair care market, professional nail care market, spas, salons, hotels and the aesthetics market – here’s a snapshot.
If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
As an international beauty and wellness consultancy, we are proud to work alongside clients from different regions of the world – Saudi Arabia, Dubai, Sri Lanka, Africa, Australia, Canada, US, Europe and the UK . We love collaborating with entrepreneurs, multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies across the retail sector, and the professional sector, including those selling into the hair care market, hotels, spas, professional nail care market and aesthetics market.
If you need support with devising a new strategy, developing a new product range, designing your packaging or rebranding your current product range, managing your PR, or with planning your market-entry into international markets, get in touch, we would love to hear from you.
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’