As an international beauty and wellness consultancy, we work with clients from different regions of the world including from the US, to develop and build their brands. If you are looking for support with developing a brand, with rebranding or with market expansion, Get in Touch today, to discuss how we can support you.
The US market was valued as the largest beauty and personal care market worldwide in 2023 @USD 97.81 billion, followed by China (USD 67.18 billion), Japan (USD 45.96 billion), India (USD 30.54 billion) and Brazil (USD 24.56 billion) according to Statista. Unlike the UK, beauty brands in the US sell mostly through large multi-brand retailers such as Sephora. There is a mixture of department stores, big discounters, hypermarkets, department store hybrids, chemists (drugstores), boutiques, small chain stores and beauty salons, as well as numerous online channels. The US has traditionally held a long and successful history with department stores including Macy’s, Kohl’s, Nordstrom, Bloomingdales and Saks Fifth Avenue. The largest US department store by sales is Macy’s.
The US Department stores account for 133.49 USD billion (Statista) and have shown a downward trend. When consumers are looking for a new product fewer than a third of shoppers in the US look to department stores and instead visit their websites to find them. Kohls, JC Penney, Walmart and Target have all opted for retail partnerships with speciality retailers like Sephora, Thirteen Lune, SpaceNK and Ulta Beauty to build out their shop-in-shops or expand like Walmart.
The dominance of retail giants such as Amazon has played a significant role in the decline of physical retail stores over the past few years. Online retailers offer competitive pricing, fast shipping and a seamless shopping experience. With a vast selection of products and sophisticated algorithms that personalize recommendations, e-commerce platforms have become the go-to-destination for many shoppers which pose challenges to Bricks and Mortar.
Factors influencing US consumers buying behaviour
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We have worked with start-ups, to retailers and luxury brands based internationally, here’s a taster of some of our work. READ MORE IN OUR CASE STUDIES
We are delighted to be working with the Department of Trade and Investment Queensland (TIQ) to provide their trade ministers, and beauty and wellness brands with in-depth market related knowledge of the beauty and wellness industry in the UK.
Creating a market-entry strategy for an award-winning Australian sun care brand for the UK, Middle East and travel retail.
We are delighted to be supporting Enterprise Ireland and Irish Beauty Brands with their UK market-entry strategy.
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’