Planning for a successful year needs to be done intentionally. By having a positive mindset and setting clear goals and objectives.
We’ve got a magical feeling about this year, this is the first time in a long time that we have started the year feeling excited. With so much in the pipeline, we can hardly wait for the year to unfold. We are also very clear that things don’t happen on their own, that to progress we need to act and to put the wheels into motion. Each year we choose a word that is our overarching message for the year. This year it is FOCUS.
As business owners we all know that working on our businesses is something we should prioritize, finding the time, space and inspiration however to make this happen can often be difficult. That’s where the Bespoke Advantage Beauty Workshops really come into their own. This is your opportunity to surround yourself with creativity, to be inspired and to take your brand up a notch or three! Time to step away from everything that distracts you and to focus on your ideas, your vision and your strategy to move forward. We will be running a lot more workshops, events, masterclasses to train, to guide and to inspire you.
Our brand positioning statement is ‘bringing beauty to life’ and our brand promise is ‘we exist to help you to bring your brand to life’, so we are going to do be doing our utmost to deliver this, in every way possible. If you are looking for motivation, inspiration or expertise, we will be providing this to you in the bucket load for free across our website and on all our social media channels. To ensure that you make the most of this, just follow us on Instagram and Facebook.
A lot of what we have in store for you, is still under wraps so we can’t share the full details with you now, but we will be sharing a sneak preview with you very soon!
What we will leave you with for now are our top ten tips for making this a truly spectacular year:
* FOLLOW A PLAN – ‘If you Fail to Plan, you are Planning to Fail’ Benjamin Franklin. Ensure you have a plan that you and your team can clearly follow, don’t start the year thinking you can make it up as you go along. Equally don’t have such a rigid plan, that you don’t provide room for unexpected opportunities. The idea of a plan is to provide you and your team with clarity, focus, structure. A good plan saves you time so that when unexpected opportunities come along, you have the time to respond wisely to the right opportunities.
* CUSTOMER IS KING – without a customer, you don’t have a business. Listen to your customers, know exactly what they want and ensure that they understand why you are the right person to help them. Allow yourself to be guided by their needs, develop your products and your services to deliver this.
* BE DISTINCTIVE – To stand out in a crowded marketplace, be personal, be relevant and share your passion. People buy into what is most relevant to them.
* BE AUTHENTIC – ‘Be yourself, everyone else is already taken’. Authenticity is very refreshing, show up as your true self and don’t copy others. The benefit of being yourself, is you will automatically stand out as a distinctive brand, after all your competitors can’t copy you if they don’t know what you are going to do next. Through sharing your unique strengths you automatically stand out as different. It is far easier being yourself, and it elevates you and your business in a positive light.
* BUILD A SOLID BRAND IDENTITY – ensure that you have developed a strong brand identity. Work with a designer to create your brand pack – logo, tagline, colour palette, patterns, typography. Craft a strong brand story, know exactly what you stand for.
* CREATE LASTING VALUE – provide your customers with a product or service that makes a difference to their lives. Leave them feeling happy to have worked with you, an end result that provides them with a feel-good factor.
* IMPLEMENT SYSTEMS AND PROCESSES – it is far easier to run your business when you have clear systems and processes, and it saves you and your team considerable time, so plan, plan and then plan again.
* DELEGATE – trust in people, collaborate with like-minded businesses, delegate work to your team to free up your time to really FOCUS on your vision for your business.
* SHARE, SHARE AND THEN SHARE SOME MORE – be open, be honest, share stories, products, behind the scenes videos and inspiration with your customers across your website, social media, videos, podcasts and webinars. Really put yourself out there and build a real relationship with your customers.
* HAVE FUN – “A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” – Richard Branson. If you are not having fun, what is the point of building your business. You can’t show up every day and deliver, if you are not doing something that makes you truly happy.
Good luck, enjoy and make this a year that you will truly remember!
As a beauty and wellness consultancy, we develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure neatly packaged up to deliver you commercial results. We design brand identities and visual elements, manage your product development, build your go-to-market strategies to help you to engage with your ideal customers.
We are proud to support our clients from different regions of the world – from Saudi Arabia, to Dubai, Sri Lanka, Africa, Australia, the US, Canada, Europe and the UK – from entrepreneurs, to multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies. And we work with you across the retail sector, and the professional sector, including the hair care market, professional nail care market, spas, salons, hotels and the aesthetics market – here’s a snapshot.
If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
As an international beauty and wellness consultancy, we are proud to work alongside clients from different regions of the world – Saudi Arabia, Dubai, Sri Lanka, Africa, Australia, Canada, US, Europe and the UK . We love collaborating with entrepreneurs, multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies across the retail sector, and the professional sector, including those selling into the hair care market, hotels, spas, professional nail care market and aesthetics market.
If you need support with devising a new strategy, developing a new product range, designing your packaging or rebranding your current product range, managing your PR, or with planning your market-entry into international markets, get in touch, we would love to hear from you.
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’