To prepare for exporting your brand into a new market, you need to create a go-to-market strategy. So, what does this include?
Once you have launched your brand in your home market, you may be considering exporting your brand to a different region of the world. We often get approached by clients looking to launch into the UK or Europe, equally we support clients based in the UK to export into international markets.
Each market that you launch into is going to require a new marketing strategy – after all the economy, geography, people, retail and distribution channels, warehousing and logistics, tax, legal, buying behaviour, and most importantly competitor brands will differ from market to market. What’s works in the UK or France may not work for you in Germany.
Start by reviewing your business plan, your marketing plan, and your sales plans – do you currently sell through department stores, pharmacies, hotels, gyms, or travel retail? What does the landscape in this new market look like?
You will need to adapt your marketing plan to the local market – if you are selling in the UK and now exporting into Dubai, there are several factors you will need to take into account. If you are expanding from the UK into the US, which is a much larger market and very competitive, what does mean for your marketing budget, and how are you going to manage warehousing and logistics?
Consider the following
This may sound a little bit daunting to start with, we can help you. Bespoke Advantage operates as a country manager on behalf of brands. We can support you in establishing your business in the UK market. We apply a structured process to every brand we create that walks you through what you need to do from ‘concept to launch’ and through our agency, consultancy services and workshops, we will show you how to do this too.
If you are looking for support with launching into the UK market, Get in touch today.
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‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
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‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’