As we approach 2025, the beauty industry is advancing at an unprecedented rate, merging innovative technology with an increased emphasis on sustainability and individuality.
The beauty retail trends for the upcoming year mirror society’s growing preference for personalisation and mindful choices. Traditional beauty standards are being reshaped, with inclusivity, eco-consciousness, and cutting-edge techniques leading the way for the future of cosmetics, skincare, and self-care.
There are a number of exciting trends on the horizon, keep your eyes peeled as you see this popping up in stores near you.
Hair Growth and Scalp Health via Plant Extracts
Whilst traditional chemical-based ingredients in hair care have long been popular, they often come with the risk of irritation and potential long-term side effects. In contrast, plant root extracts such as liquorice root, ginseng, and turmeric are gaining recognition as safer, more biocompatible alternatives. These natural ingredients are gentle on both the scalp and hair, aligning with the growing consumer demand for cleaner, more sustainable products.
As the cosmetic industry embraces herbal formulations, this shift represents a strategic response to the increasing demand for effective, natural hair care solutions. With the global plant-based cosmetics market expected to grow at a CAGR of 6.7% from 2024 to 2031, this trend highlights the ongoing transformation toward clean beauty and enhanced product performance.
Wellness-Infusion
The fusion of beauty and wellness is continuing to strengthen throughout 2025 with consumers increasingly seeking out beauty products that not only enhance their appearance but also support their well-being. There is a particular focus on products that enhance longevity, and psychodermatology and this trend highlights a holistic approach to beauty, achieving a harmonious balance between external beauty and internal health.
From skincare infused with adaptogens to supplements that promote skin, hair and nail health, to aromatherapy-based cosmetics that offer therapeutic benefits.
Biodegradable Beauty Packaging
Sustainability remains a top priority for consumers in 2025, extending to the packaging of beauty products. The beauty industry has faced criticism for its heavy reliance on plastic packaging, much of which is non-recyclable and contributes to environmental pollution. In response, many brands are transitioning to biodegradable, compostable, and recyclable packaging solutions.
The Influence of Gen Z
Gen Z is reshaping the beauty industry. Gen Z demands that brands stand for something meaningful. In addition to prioritising sustainability, diversity, and inclusion, Gen Z highly values brands that have an authentic, approachable image and a story that extends beyond their products. They are drawn to companies that welcome them into a broader community, reflecting their desire for connection. Rather than conforming to conventional standards of beauty, this generation engages with beauty products and services as a way to express their true selves and feeling empowered. Gen Z is challenging norms not just in terms of physical beauty, but also in how gender and product categories are defined.
The Ozempic Effect
The side effects of rapid weight loss from GLP-1 medications like Ozempic is driving a surge in demand for cosmetic procedures to restore facial volume and tighten skin. This has led to trends like the “snatched” look with defined jawlines and cheeks, as well as the return of the “ballet body.”
In 2025, the skincare industry will focus on ingredients that address these concerns, with products featuring tretinoin, retinoids, collagen-boosting peptides, and antioxidants like vitamins C and E targeting consumers seeking solutions for skin elasticity and appearance after rapid weight loss.
The beauty retail industry trends for 2025 highlight a shift towards creativity and purpose, with businesses rising to meet consumer demands. In an era where beauty is increasingly inclusive, eco-conscious, and innovative, 2025 stands as a pivotal year that embraces both individual identity and global responsibility.
Work with us
Bespoke Advantage is a London based brand consultancy specialising in working with award-winning brands, retailers, investors, trade bodies and embassies to support you in developing and growing your brand across the marketplace. If you are looking to launch a brand in the industry, or for support in expanding, your brand across markets, get in touch, we would love to hear from you – Get in touch.
As a beauty and wellness consultancy, we develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure neatly packaged up to deliver you commercial results. We design brand identities and visual elements, manage your product development, build your go-to-market strategies to help you to engage with your ideal customers.
We are proud to support our clients from different regions of the world – from Saudi Arabia, to Dubai, Sri Lanka, Africa, Australia, the US, Canada, Europe and the UK – from entrepreneurs, to multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies. And we work with you across the retail sector, and the professional sector, including the hair care market, professional nail care market, spas, salons, hotels and the aesthetics market – here’s a snapshot.
If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
As an international beauty and wellness consultancy, we are proud to work alongside clients from different regions of the world – Saudi Arabia, Dubai, Sri Lanka, Africa, Australia, Canada, US, Europe and the UK . We love collaborating with entrepreneurs, multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies across the retail sector, and the professional sector, including those selling into the hair care market, hotels, spas, professional nail care market and aesthetics market.
If you need support with devising a new strategy, developing a new product range, designing your packaging or rebranding your current product range, managing your PR, or with planning your market-entry into international markets, get in touch, we would love to hear from you.
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’