As an international beauty and wellness consultancy, we work with clients from different regions of the world including from Canada, to develop and build their brands. If you are looking for support with developing a brand, with rebranding or with market expansion, Get in Touch today, to discuss how we can support you.
According to Circana in 2023 the Canadian beauty market grew 18% from January to September and it is estimated to be worth $11 billion CAD ($8 billion USD). The beauty and personal care industry in Canada includes cosmetics, skincare, haircare, fragrances, and other personal hygiene products. It is a dynamic and growing sector, driven by changing consumer preferences, increasing awareness of personal care, and the rise of eco-consciousness. Despite being the second-largest country in the world, Canada has a small population of approximately 40 million inhabitants, that said, it is also amongst the countries with the largest proportion of GDP, with a high average wealth per adult.
Factors influencing Canadian’s buying behaviour
Sephora dominates the Canadian beauty landscape as the largest beauty retailer and the most-visited cosmetics website in the country. Twenty-five percent of Sephora’s top volume sales doors are in Canada. With a strong multichannel strategy, Sephora has mastered success in Canada, operating more than 100 stores nationwide alongside a robust online presence. Shoppers Drug Mart, called Pharmaprix in Quebec, has more than 1300 stores across the country, and carries a mix of drugstore and high-end brands. Hudson’s Bay has 86 stores, and luxury department store Holt Renfrew, has seven stores.
Unlike the US market, much of the population is concentrated in a handful of major cities, which means online shopping is a necessity. Amazon Canada, part of the global Amazon network, provides Canadians with access to a wide variety of beauty products from numerous brands and sellers. Rather than being based in a single location, Amazon operates extensive distribution centres across Canada to ensure fast and efficient deliveries. Launching a brand in Canada is not without challenges. Higher taxes, stricter employment laws and a more rural landscape mean Canada comes with a new set of challenges. Brands launching in Quebec also need to factor in that all documentation needs to be translated into French.
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We have worked with start-ups, to retailers and luxury brands based internationally, here’s a taster of some of our work. READ MORE IN OUR CASE STUDIES
We are delighted to be working with the Department of Trade and Investment Queensland (TIQ) to provide their trade ministers, and beauty and wellness brands with in-depth market related knowledge of the beauty and wellness industry in the UK.
Creating a market-entry strategy for an award-winning Australian sun care brand for the UK, Middle East and travel retail.
We are delighted to be supporting Enterprise Ireland and Irish Beauty Brands with their UK market-entry strategy.
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’