Are you struggling with product naming or a name for your brand? It’s not easy, but it is very important.
Your brand name sets your brand apart, it helps you in telling your brand story and in expressing your brand personality. It can possibly make or break your brand.
Naming your brand is the first step to developing your brand identity. You will be using this on your website, packaging, marketing materials, on social media and when introducing your brand to others. It should be distinctive, and memorable, it can help you in positioning your brand, particularly if it has a specific meaning.
It’s likely that you have given your brand name a lot of thought and maybe even done numerous Google searches to see whether it is available to trademark. Buying a domain name for your website and checking social media channels to confirm its availability is one of the first steps to securing your brand name. A brand name is not just about how the name sounds or looks on your packaging. There are legal considerations to naming a brand.
Trademarks
Do not take any final decisions about your brand name until you have checked to see whether you can trademark it. A trademark protects your brand and ensures no-one can pass their brand off as yours.
Once you secure your trademark, any wrong usage of your brand name, can be considered illegal, and you can take the offender to court. E-tailers like Amazon require you to trademark your brand if you would like to set up a brand registry page. Amazon Brand Registry is designed to protect brand owners online.
Languages
If you are selling your brand into other marketplaces, you may want to confirm that the name doesn’t have another meaning in a different language. Thinking about how your brand sounds in a different language, and how it may be interpreted, is another important consideration at this stage. Read our Case Studies on brands we have worked with to develop their brand strategy, brand identity and their product range.
You may now appreciate why having a clear strategy in place provides you with clarity in moving forward. If you are looking for support in developing your brand get in touch. We would love to hear from you!
We love partnering up with visionary entrepreneurs, beauty brands, companies, retailers, spas and salons like you to develop and launch new brands or to reposition your existing business.
As a brand management company we draw upon strategic insights, creative thinking, commerciality and years of experience in branding, product development, retail and travel retail to help you to develop and grow your business.
We build marketing strategies, conceptualise brand identities and visual elements, create products, develop marketing, social media and PR to help you to engage with your ideal customers – whether you are selling direct-to-consumer or through bricks- and-mortar.
We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’