Developing a Functional Drinks Brand
Slim Lilly is an award-winning range of functional drinks developed by a slimming Doctor, with the benefit of curbing the appetite through harnessing the benefits of Konjac fibre.
Are you struggling with product naming or a name for your beauty brand? It’s not easy, but it is very important. Your brand name sets your brand apart, it helps you in telling your brand story and in expressing your brand personality. It can possibly make or break your brand.
Naming your beauty brand is the first step to developing your beauty brand identity. You will be using this on your website, packaging, marketing materials, on social media and when introducing your brand to others. It should be distinctive, and memorable, it can help you in positioning your brand, particularly if it has a specific meaning.
It’s likely that you have given your beauty brand name a lot of thought and maybe even done numerous Google searches to see whether it is available to trademark. Buying a domain name for your website and checking social media channels to confirm its availability is one of the first steps to securing your brand name. A brand name is not just about how the name sounds or looks on your packaging. There are legal considerations to naming a brand.
Trademarks
Do not take any final decisions about your beauty brand name until you have checked to see whether you can trademark it. A trademark protects your brand and ensures no-one can pass their brand off as yours.
Once you secure your trademark, any wrong usage of your brand name, can be considered illegal, and you can take the offender to court. E-tailers like Amazon require you to trademark your brand if you would like to set up a brand registry page. Amazon Brand Registry is designed to protect brand owners online.
Languages
If you are selling your brand into other marketplaces, you may want to confirm that the name doesn’t have another meaning in a different language. Thinking about how your brand sounds in a different language, and how it may be interpreted, is another important consideration at this stage. If you are looking for support in developing your brand GET IN TOUCH
We have worked with start-ups, to retailers and luxury brands based internationally, here’s a taster of some of our work. READ MORE IN OUR CASE STUDIES
Slim Lilly is an award-winning range of functional drinks developed by a slimming Doctor, with the benefit of curbing the appetite through harnessing the benefits of Konjac fibre.
Five Seasons is a handcrafted, unisex fragrance brand, inspired by notes reminiscent of each season in Moldova – Spring, Summer, Autumn, Winter, and those days when we experience all four seasons in a single day. Designed by husband-and-wife team, who embarked on a journey to celebrate the natural beauty of Moldova with different corners of the world.
‘Simone Thomas is a multi-award-winning entrepreneur and the founder of Simone Thomas Wellness. As a sought-after hair loss consultant.’
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’