In the ever-evolving world of beauty, trends come and go, but there’s one game-changer that stands the test of time: branding—or better yet, rebranding.
Whilst makeup launches and viral skincare products dominate the headlines, the real transformation lies behind the scenes, where brands reinvent themselves to thrive in a fast-paced, competitive market. But rebranding isn’t just about refining your logo or tweaking your tagline. It’s a full-spectrum evolution—a chance to craft a story that resonates and connects with your target audience on a deeper level, allowing you to adapt to their ever-changing needs.
The beauty market is constantly evolving and there are a number of reasons why undergoing a rebrand may be the right course of action for you.
Staying Relevant in a Changing Market
When you first launched your brand, the direction you pursued may have been trend-led, and yet today, it looks tired and outdated. If your competitors are connecting with your audience better than you or if your brand no longer reflects your current offerings, it’s time to rethink your brand strategy and the way in which you represent your brand.
Aligning with Evolving Values
As your business grows, so does your mission and potentially your brand values. Whether you’ve expanded your services or changed direction in terms of your leadership, rebranding enables you to align your image with your identity and your future goals.
Reconnecting with Your Audience
Audiences evolve, and if your brand no draws them in or no longer positions your business in the right light, a rebrand can help you to reignite this connection. Consistent, relevant branding across all platforms is key to staying top of mind.
Rebranding may feel daunting; however, it is a great opportunity to stand out and redefine how you position your brand in what may be a saturated market. The beauty industry thrives on reinvention, by embracing change, you’re not just keeping up—you’re setting new standards for your business.
So, whether you’re looking to revive your image, reconnect with your audience, or outshine your competitors, remember this: a powerful rebrand isn’t just a makeover—it’s a movement. Are you ready to make your mark? Wondering what needs to change? Over the past year we have worked with numerous clients on rebranding their businesses – from professional beauty brands, to skincare, haircare and body care brands. Get in touch today to discuss how we can support you.
Working with Bespoke Advantage
As a London-based leading international beauty brand consultancy, we work with you to take your business to the next level through strategy, branding, brand management and product development. If you are looking for support in developing a brand in the beauty or wellness market, or you have an existing brand and you are looking to grow your brand across the marketplace. Get in touch today to discuss how we can support you with this!
As a beauty and wellness consultancy, we develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure neatly packaged up to deliver you commercial results. We design brand identities and visual elements, manage your product development, build your go-to-market strategies to help you to engage with your ideal customers.
We are proud to support our clients from different regions of the world – from Saudi Arabia, to Dubai, Sri Lanka, Africa, Australia, the US, Canada, Europe and the UK – from entrepreneurs, to multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies. And we work with you across the retail sector, and the professional sector, including the hair care market, professional nail care market, spas, salons, hotels and the aesthetics market – here’s a snapshot.
If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
As an international beauty and wellness consultancy, we are proud to work alongside clients from different regions of the world – Saudi Arabia, Dubai, Sri Lanka, Africa, Australia, Canada, US, Europe and the UK . We love collaborating with entrepreneurs, multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies across the retail sector, and the professional sector, including those selling into the hair care market, hotels, spas, professional nail care market and aesthetics market.
If you need support with devising a new strategy, developing a new product range, designing your packaging or rebranding your current product range, managing your PR, or with planning your market-entry into international markets, get in touch, we would love to hear from you.
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’