How to Come up with your Big Idea

We have all heard about the importance of having a ‘Big Idea’. With so many products in the marketplace, it is crucial that you have a distinctive point of difference. This Idea differentiates your brand and enables your customers to choose your brand as The Brand for them. If you are staring at a blank screen pondering on how to come up with your winning idea, here are a few pointers to get started.

Most people think your idea needs to be original. Well this isn’t true, there are already countless businesses in existence, so it is very unlikely that your idea is going to be completely original. Instead look at what is already out there and think of how you can improve upon it.
It is important to be relevant, and as so much has changed, the way in which we conduct business has also changed. So rather than reinvent an idea, look at conducting an existing business in a different way – take it from retail into an online version.
Seek to solve a problem, look at your daily life and habits, there are plenty of problems that need to be solved. The best business ideas are based on solving real problems.
List the features and benefits that are unique about your product or service. Always do your research and compare yourself with your direct competitors. Identify what sets you apart from everybody else.
A strong brand identity helps you in establishing your brand personality, and with creating a distinctive tone of voice, which is shared across your brand assets.

Having a niche provides your business with a competitive advantage. It provides a distinct point of view, a distinct way of working and a distinct solution. We work with our clients to develop their brands from ‘concept to shelf’ through our consultancy services, and our online accelerator programme, BeautytoLife®. GET IN TOUCH to discuss how we can support you.

CASE STUDIES

We have worked with start-ups, to retailers and luxury brands based internationally, here’s a taster of some of our work. READ MORE IN OUR CASE STUDIES

Developing a Functional Drinks Brand

Slim Lilly is an award-winning range of functional drinks developed by a slimming Doctor, with the benefit of curbing the appetite through harnessing the benefits of Konjac fibre.

Developing A Unisex Fragrance Brand

Five Seasons is a handcrafted, unisex fragrance brand, inspired by notes reminiscent of each season in Moldova – Spring, Summer, Autumn, Winter, and those days when we experience all four seasons in a single day. Designed by husband-and-wife team, who embarked on a journey to celebrate the natural beauty of Moldova with different corners of the world.

Creating a Supplement Brand with Simone Thomas Wellness

‘Simone Thomas is a multi-award-winning entrepreneur and the founder of Simone Thomas Wellness. As a sought-after hair loss consultant.’

Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.

Director, International Markets, TIQ, Queensland

Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.

Senior trade advisor, Enterprise Ireland

‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’

MD, Global Travel Retail Company

‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’

Founder, Standard Procedure

‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’

General Manager, Harvey Nichols, Al Tayer Group, Dubai

‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’

Buyer, M&S, London

‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’