Exporting Australian Beauty Brands
We were delighted to win a tender to work with the Department of Trade and Investment Queensland (TIQ) to provide their trade ministers, and beauty and wellness brands with in-depth
Are you wondering how to develop your beauty brand go-to-market strategy? Once you have launched your brand in your home market, you may consider exporting your brand to a different region of the world. We often get approached by beauty and wellness clients who are looking at launching their brands into the UK or Europe, equally we support clients based in the UK to export into international markets.
There is a lot to consider when developing a go-to-market strategy for your beauty brand. You may be asking yourself a number of questions. What changes do you need to consider before exporting your brand? What does this mean in terms of your product range, pricing, marketing, warehouse and distribution? Who are the right retailers and how do you reach them?
Each market that you launch into is going to require a new marketing strategy – after all the economy, geography, people, retail and distribution channels, warehousing and logistics, tax, legal, buying behaviour, and most importantly competitor brands will differ from market to market. What’s works in Australia, Dubai, or India may not work for you in the UK. This may sound daunting. We can help you.
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Here is a taster of some of our work. READ MORE IN OUR CASE STUDIES
We were delighted to win a tender to work with the Department of Trade and Investment Queensland (TIQ) to provide their trade ministers, and beauty and wellness brands with in-depth
Success Highlights: • Created a market-entry strategy for the UK, Europe, Middle East, and travel retail. • Introduced the brand to leading retailers and travel retailers across these markets. •
We were appointed by Enterprise Ireland to develop and deliver a webinar to over 70 Irish beauty and wellness companies on how to enter the UK beauty sector. Our Approach