In a world where technology shapes almost every aspect of our lives, it’s no surprise that the beauty industry is also undergoing a digital transformation. Artificial Intelligence (AI) is now a powerful tool used by beauty brands, professionals, and consumers to enhance skincare, makeup, and self-expression. But what exactly happens when AI meets beauty, and what does it mean for the future?
Personalized Beauty Through AI
Gone are the days of guessing your skin type or relying solely on store samples in department stores. With AI-powered skin analysis tools, anyone can get a detailed, science-backed assessment of their skin from the comfort of home. Brands like L’Oréal and No7 have developed apps that can scan your face using your phone’s camera and provide personalized skincare routines.
Virtual try-on technology has also taken centre stage. Whether you’re experimenting with a bold lip colour or a new hairstyle, AI allows you to preview the look instantly, minimizing the guesswork and waste often associated with beauty shopping. The Charlotte Tilbury’s tool is great! Online, AI chatbots can offer tailored recommendations based on your preferences, purchase history, or even your mood.
AI in Product Development
This is an interesting one. AI isn’t just changing the way in which we shop, it’s also changing how products are created. Beauty brands are using machine learning to sift through massive datasets, identifying ingredient combinations that are both effective and safe. This means faster innovation cycles and more targeted solutions.
AI is able to predict how a new moisturizer might react with different skin types, or even recommend sustainable ingredient alternatives, reducing environmental impact whilst maintaining product quality.
The Rise of Virtual Influencers and AI Models
Influencer marketing is a powerful force in beauty, and now AI-generated influencers are entering the scene. Virtual personalities have millions of followers, representing brands and engaging audiences, without ever stepping into a makeup chair.
Beauty companies are using AI models in ads and campaigns, creating idealized versions of beauty that never age, break out, or get tired. It’s a strange one as some people are for it and others are against it – Sheerluxe received backlash with their AI team member last year…. This definitely opens up wider questions about the future of these concepts and their roles within beauty and fashion.
Looking ahead, we can expect even more immersive experiences, like AI stylists, personalized scent creation, and wellness tracking integrated with beauty routines. Startups in beauty tech are poised to explode, offering creative and sustainable solutions driven by data.
For consumers, this means more informed choices, better results, and more freedom to express themselves authentically.
AI is not here to replace beauty, it’s here to enhance it. From smarter skincare to virtual influencers, the fusion of beauty and AI is making our routines more personalized, efficient, and imaginative.
About Bespoke Advantage
Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – to develop and grow their brands across the marketplace. If you are looking to launch a brand in the industry, or for support in expanding your brand across markets, get in touch, we would love to hear from you – Get in touch.
As a beauty and wellness consultancy, we develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure neatly packaged up to deliver you commercial results. We design brand identities and visual elements, manage your product development, build your go-to-market strategies to help you to engage with your ideal customers.
We are proud to support our clients from different regions of the world – from Saudi Arabia, to Dubai, Sri Lanka, Africa, Australia, the US, Canada, Europe and the UK – from entrepreneurs, to multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies. And we work with you across the retail sector, and the professional sector, including the hair care market, professional nail care market, spas, salons, hotels and the aesthetics market – here’s a snapshot.
If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
As an international beauty and wellness consultancy, we are proud to work alongside clients from different regions of the world – Saudi Arabia, Dubai, Sri Lanka, Africa, Australia, Canada, US, Europe and the UK . We love collaborating with entrepreneurs, multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies across the retail sector, and the professional sector, including those selling into the hair care market, hotels, spas, professional nail care market and aesthetics market.
If you need support with devising a new strategy, developing a new product range, designing your packaging or rebranding your current product range, managing your PR, or with planning your market-entry into international markets, get in touch, we would love to hear from you.
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’