Developing a Functional Drinks Brand
Slim Lilly is an award-winning range of functional drinks developed by a slimming Doctor, with the benefit of curbing the appetite through harnessing the benefits of Konjac fibre.
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Your beauty brand identity requires consideration for your logo, colours, font types, brand guidelines before you design your packaging. Every brand needs a brand identity. What does this mean? Think of your brand as you would a person – every brand has a ‘persona’ – what is the persona for your beauty brand?
An identity is a set of tools or elements used by a company to create a brand image. A brand image is a customers’ perception of the brand consisting of various associations related to it and memories about interacting with it. An identity and its elements stem from a company’s mission, brand value proposition, long-term goals, competitive position on the market, and relevance to the values and interests of your target audience. These factors have a foundational nature and, in the branding process, describe what a company wants to communicate.
A strong identity needs to work for your internal team (e.g., brand ambassadors, content creators) and the people who will interact with it (e.g., customers). We have worked with clients from pre-start-ups to well-established companies and understand the importance of developing a strong brand identity.
Do you need help with creating your beauty brand identity? As an international beauty and wellness consultancy, we work with clients from different regions of the world including the US and Canada, to develop and build their brands. Interested? Let’s discuss how we can help you.
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‘It looks amazing! No further comments from me!’ Founder, Wellness Brand
We have worked with start-ups, to retailers and luxury brands based internationally, here’s a taster of some of our work. READ MORE IN OUR CASE STUDIES
Slim Lilly is an award-winning range of functional drinks developed by a slimming Doctor, with the benefit of curbing the appetite through harnessing the benefits of Konjac fibre.
They launched as a beauty accessories brand, with a range of brushes over six years ago. The business grew organically, and they reached a decision to expand the brand through introducing skincare and cosmetics. Whilst the brand had grown organically, they had never addressed their brand identity
Petra had a strong vision for their brand but needed support with refining the look and feel of their brand, and with crafting their brand identity, as they continued their trajectory growth across the UAE and other markets.