Developing a Functional Drinks Brand
Slim Lilly is an award-winning range of functional drinks developed by a slimming Doctor, with the benefit of curbing the appetite through harnessing the benefits of Konjac fibre.
Whilst people buy a product based on the product delivering the promise it makes, initially they are attracted to the product because of the way the product looks. Beauty branding – packaging, marketing materials, the way the product is merchandised in-store, your advertising, website and social media are incredibly important facets to creating the strength of your brand. Branding not only defines the look and feel of your beauty brand but should provide you with distinctive USP versus your competitors, critical to generating engagement and to driving sales.
Eye catching graphics, quirky tag lines and beautiful colour palettes are hitting the shelves of Space NK, Boots, Selfridges, Ulta Beauty, Sephora daily. Defining your distinctive style is elementary to building a strong presence in the beauty world and to making or breaking your brand. Branding is the first point of contact a consumer has with your brand, before they have even tried your formulations. It extends beyond your logo, colours, font type, to your content, videos, the words you use and the way in which you use them. If your beauty branding doesn’t resonate with them, they may never pick up your brand let alone try it.
Do you need help with designing beauty branding or are you looking for support with a rebrand? We have designed the branding and brand identity for many beauty brands. As an international beauty and wellness consultancy, we work with clients from different regions of the world including the US and Canada, to develop and build their brands. Interested? Let’s discuss how we can help you.
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‘Janet, please pass on my thanks to the whole team, The branding for my beauty brand looks great!’ Founder, Cosmetics Brand
We have worked with start-ups, to retailers and luxury brands based internationally, here’s a taster of some of our work. READ MORE IN OUR CASE STUDIES
Slim Lilly is an award-winning range of functional drinks developed by a slimming Doctor, with the benefit of curbing the appetite through harnessing the benefits of Konjac fibre.
They launched as a beauty accessories brand, with a range of brushes over six years ago. The business grew organically, and they reached a decision to expand the brand through introducing skincare and cosmetics. Whilst the brand had grown organically, they had never addressed their brand identity
Petra had a strong vision for their brand but needed support with refining the look and feel of their brand, and with crafting their brand identity, as they continued their trajectory growth across the UAE and other markets.