Each year brings innovative ingredients that promise healthier skin, hair, and overall well-being. In 2025 the focus remains on clean, sustainable, and scientifically backed ingredients.
Upcycled Botanicals
Sustainability is a priority, and brands are increasingly using upcycled ingredients from food and agriculture waste. Extracts from fruit peels, coffee grounds, and plant pulp are packed with antioxidants that nourish the skin. These ingredients are finding their way into face masks, scrubs, and serums, offering both eco-friendly benefits and powerful skincare results. By reducing waste and supporting circular beauty practices, upcycled botanicals are leading the charge toward a more sustainable beauty industry.
Copper Peptides
Copper peptides have gained popularity for their remarkable ability to stimulate collagen production and promote skin elasticity. Known for their anti-aging properties, they are now a staple in serums and creams. Regular use of copper peptides can enhance skin firmness, reduce fine lines and wrinkles, and even accelerate wound healing. Their rejuvenating properties make them an excellent choice for those looking to maintain youthful, resilient skin. Brands like Drunk Elephant offer a range of products containing copper peptides to rejuvenate the skin.
Bio-Fermented Ingredients
Fermentation isn’t just for your gut health – bio-fermented skincare uses probiotics and enzymes to enhance ingredient potency and skin absorption. This process makes active ingredients more effective and gentler on the skin. By restoring the skin microbiome, boosting hydration, and reducing inflammation, bio-fermented ingredients provide a holistic solution for achieving glowing, balanced skin.
Sea Moss
This nutrient-rich marine ingredient is making its way from wellness smoothies to skincare. Sea moss is loaded with vitamins, minerals, and antioxidants that nourish the skin and maintain its barrier function. It offers intense hydration, soothes irritation, and supports collagen production. With its anti-inflammatory properties, sea moss is particularly beneficial for sensitive and dry skin types. Brands such as Herbivore Botanicals have introduced products featuring sea moss for hydration and skin rejuvenation.
Bakuchiol
Often referred to as the natural alternative to retinol, bakuchiol offers similar skin-renewing benefits without irritation. This plant-derived ingredient is ideal for sensitive skin types and those looking for gentler anti-aging solutions. It works to reduce fine lines and wrinkles, promote an even skin tone, and boost skin elasticity. Unlike retinol, bakuchiol is less likely to cause redness or peeling.
Polyglutamic Acid (PGA)
Move over, hyaluronic acid – polyglutamic acid is taking hydration to the next level. It’s a powerful humectant that retains up to four times more moisture than hyaluronic acid, making it a hydration hero. By deeply moisturizing the skin, plumping fine lines, and enhancing elasticity, PGA is a standout ingredient for achieving a supple, dewy complexion.
Matcha
Matcha, with its high concentration of antioxidants, remains a skincare and wellness favourite. It helps to reduce inflammation, combat free radicals, and brighten the skin. Expect to see matcha in face masks, cleansers, and even body care products. Its detoxifying properties clarify the skin, reduce redness, and offer protection against environmental damage, making it a versatile ingredient for all skin types.
Turmeric
Turmeric continues to shine in the beauty industry thanks to its potent anti-inflammatory and antimicrobial properties. It is particularly beneficial for calming acne-prone skin and enhancing a natural glow. By soothing inflammation and reducing redness, turmeric works to brighten dull skin and fade acne scars. Its antioxidant properties also help to protect against premature aging, making it a valuable addition to any skincare routine.
This year’s beauty and wellness trends reflect a desire for sustainability, efficacy, and skin-friendly formulations. From upcycled botanicals to bio-fermented ingredients, these innovations promise glowing, healthy skin.
Working with Bespoke Advantage
Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – to develop and grow their brands across the marketplace. If you are looking to launch a brand in the industry, or for support in expanding your brand across markets, get in touch, we would love to hear from you – Get in touch.
As a beauty and wellness consultancy, we develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure neatly packaged up to deliver you commercial results. We design brand identities and visual elements, manage your product development, build your go-to-market strategies to help you to engage with your ideal customers.
We are proud to support our clients from different regions of the world – from Saudi Arabia, to Dubai, Sri Lanka, Africa, Australia, the US, Canada, Europe and the UK – from entrepreneurs, to multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies. And we work with you across the retail sector, and the professional sector, including the hair care market, professional nail care market, spas, salons, hotels and the aesthetics market – here’s a snapshot.
If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
As an international beauty and wellness consultancy, we are proud to work alongside clients from different regions of the world – Saudi Arabia, Dubai, Sri Lanka, Africa, Australia, Canada, US, Europe and the UK . We love collaborating with entrepreneurs, multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies across the retail sector, and the professional sector, including those selling into the hair care market, hotels, spas, professional nail care market and aesthetics market.
If you need support with devising a new strategy, developing a new product range, designing your packaging or rebranding your current product range, managing your PR, or with planning your market-entry into international markets, get in touch, we would love to hear from you.
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’