We’ve all heard the phrase “get your beauty sleep,” but is there any truth to it, or is it just another skincare myth? Turns out, science backs up the idea that quality sleep is one of the most powerful (and underrated) beauty treatments. While we rest, our skin goes into repair mode, producing collagen, reducing inflammation, and restoring hydration levels. On the flip side, sleep deprivation can lead to dark circles, breakouts, and premature aging.
We’ll dive into the fascinating connection between sleep and skin health, explore the science behind beauty sleep, and share expert-backed tips to wake up with a glowing, youthful complexion. So, is beauty sleep real? Let’s find out.
The Science
Sleep is essential for maintaining overall health, supporting vital functions like brain activity, immune defence, metabolism, and skin rejuvenation. During sleep, the skin undergoes a natural repair process, boosting growth hormone production to promote muscle development and cell regeneration. Additionally, sleep enhances the body’s ability to produce infection-fighting hormones, strengthens the immune system, and improves cognitive functions such as learning and memory.
Sleep & Skin
Lack of sleep can have a noticeable impact on your skin’s appearance. During sleep, the skin repairs itself from daily damage caused by the sun and environmental stressors. When you don’t get enough rest, this healing process is disrupted, potentially worsening skin issues like dullness, breakouts, and irritation. However, the good news is that a few nights of quality sleep can help restore your skin’s health. Adequate sleep also improves blood circulation, giving your complexion a more even tone and a natural glow when you wake up.
How to maximize sleep
• To maximize beauty sleep, maintaining a consistent sleep schedule of 7-9 hours is essential, as it regulates the body’s natural repair cycle.
• A night-time skincare routine can enhance this process—cleansing to remove dirt and makeup, applying serums, and using retinol or anti-aging treatments to boost collagen production.
• Sleeping on a silk pillowcase helps reduce friction, preventing wrinkles and breakouts while keeping skin hydrated.
• Staying hydrated and eating nutrient-rich foods like berries, nuts, and leafy greens supports skin repair from within.
• Avoiding blue light exposure from screens at least an hour before bed preserves melatonin levels, ensuring deeper sleep.
• Elevating your head while sleeping can reduce puffiness and under-eye circles by improving circulation. A cool, dark bedroom (around 65°F or 18°C) enhances sleep quality, and practicing stress management techniques like meditation or deep breathing before bed can lower cortisol levels, preventing breakouts and inflammation.
Beauty sleep isn’t just a myth—it’s a scientifically backed necessity for healthy, glowing skin. While you rest, your body works hard to repair skin damage, boost collagen production, and maintain hydration. By making sleep a key part of your skincare regimen, you’re not just improving your rest—you’re investing in healthier, younger-looking skin. So, the next time you’re tempted to sacrifice sleep, remember: the best beauty treatment is a good night’s rest!
Working with Bespoke Advantage
Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – to develop and grow their brands across the marketplace. If you are looking to launch a brand in the industry, or for support in expanding your brand across markets, get in touch, we would love to hear from you – Get in touch.
As a beauty and wellness consultancy, we develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure neatly packaged up to deliver you commercial results. We design brand identities and visual elements, manage your product development, build your go-to-market strategies to help you to engage with your ideal customers.
We are proud to support our clients from different regions of the world – from Saudi Arabia, to Dubai, Sri Lanka, Africa, Australia, the US, Canada, Europe and the UK – from entrepreneurs, to multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies. And we work with you across the retail sector, and the professional sector, including the hair care market, professional nail care market, spas, salons, hotels and the aesthetics market – here’s a snapshot.
If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
As an international beauty and wellness consultancy, we are proud to work alongside clients from different regions of the world – Saudi Arabia, Dubai, Sri Lanka, Africa, Australia, Canada, US, Europe and the UK . We love collaborating with entrepreneurs, multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies across the retail sector, and the professional sector, including those selling into the hair care market, hotels, spas, professional nail care market and aesthetics market.
If you need support with devising a new strategy, developing a new product range, designing your packaging or rebranding your current product range, managing your PR, or with planning your market-entry into international markets, get in touch, we would love to hear from you.
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’