Omni-channel Strategy / The Bespoke Advantage

Omni-Channel Strategy

When developing your omni-channel strategy, you have several options to consider. You could open your own stores, sell through departments stores, beauty and wellness stores, pharmacies, grocers. eCommerce is now the second biggest channel for beauty in the UK after hypermarkets and supermarkets. According to research by Global Data, it has risen from 10% in 2019 to 14% in 2020, an increase of 42% You can also sell through your website, through third-party websites, through TV shopping channels, through Amazon and through social commerce. You can add affiliate links to your website and enlist the support of influencers.

Only recently Facebook announced that they have changed their name to ‘Meta’ synonymous with ‘metaverse’ and announced that they have hired a product team to build a digital world enabling people to move seamlessly between digital devices and the physical world. YouTube have announced their move into online shopping, with the aim of selling their own merchandise and select brands. Deliveroo recently announced a collaboration with Boots – so now you can order a pizza and your beauty products at the same time.

All these channels have different margin implications, and different marketing strategy requirements – both on and offline. As you expand your brand across markets, you also need to consider whether you use agents or distributors, how you are going to fulfil your stock requirements in different marketplaces, what implications this has on your regulatory compliance and what the tax implications are of expanding internationally.

There is a lot for you to consider. Working with clients in different markets, we have addressed these concerns before. Get in touch to discuss how we can help you with developing your sales strategy.