When developing your omni-channel strategy, you have several options to consider. You could open your own stores, sell through departments stores, beauty and wellness stores, pharmacies, grocers. eCommerce is now the second biggest channel for beauty in the UK after hypermarkets and supermarkets. According to research by Global Data, it has risen from 10% in 2019 to 14% in 2020, an increase of 42% You can also sell through your website, through third-party websites, through TV shopping channels, through Amazon and through social commerce. You can add affiliate links to your website and enlist the support of influencers.
Only recently Facebook announced that they have changed their name to ‘Meta’ synonymous with ‘metaverse’ and announced that they have hired a product team to build a digital world enabling people to move seamlessly between digital devices and the physical world. YouTube have announced their move into online shopping, with the aim of selling their own merchandise and select brands. Deliveroo recently announced a collaboration with Boots – so now you can order a pizza and your beauty products at the same time.
All these channels have different margin implications, and different marketing strategy requirements – both on and offline. As you expand your brand across markets, you also need to consider whether you use agents or distributors, how you are going to fulfil your stock requirements in different marketplaces, what implications this has on your regulatory compliance and what the tax implications are of expanding internationally.
There is a lot for you to consider. Working with clients in different markets, we have addressed these concerns before. Get in touch to discuss how we can help you with developing your sales strategy.
Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘We have been really pleased to work with Janet. Through her 6-Month online coaching program she showed us exactly what we needed to do each step of the way. Really look forward to having future opportunities to work together.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’