When developing your omni-channel strategy, you have several options to consider. You could open your own stores, sell through departments stores, beauty and wellness stores, pharmacies, grocers. eCommerce is now the second biggest channel for beauty in the UK after hypermarkets and supermarkets. According to research by Global Data, it has risen from 10% in 2019 to 14% in 2020, an increase of 42% You can also sell through your website, through third-party websites, through TV shopping channels, through Amazon and through social commerce. You can add affiliate links to your website and enlist the support of influencers.
Only recently Facebook announced that they have changed their name to ‘Meta’ synonymous with ‘metaverse’ and announced that they have hired a product team to build a digital world enabling people to move seamlessly between digital devices and the physical world. YouTube have announced their move into online shopping, with the aim of selling their own merchandise and select brands. Deliveroo recently announced a collaboration with Boots – so now you can order a pizza and your beauty products at the same time.
All these channels have different margin implications, and different marketing strategy requirements – both on and offline. As you expand your brand across markets, you also need to consider whether you use agents or distributors, how you are going to fulfil your stock requirements in different marketplaces, what implications this has on your regulatory compliance and what the tax implications are of expanding internationally.
There is a lot for you to consider. Working with clients in different markets, we have addressed these concerns before. Get in touch to discuss how we can help you with developing your sales strategy.
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‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’