When developing your omni-channel strategy, you have several options to consider. You could open your own stores, sell through departments stores, beauty and wellness stores, pharmacies, grocers. eCommerce is now the second biggest channel for beauty in the UK after hypermarkets and supermarkets. According to research by Global Data, it has risen from 10% in 2019 to 14% in 2020, an increase of 42% You can also sell through your website, through third-party websites, through TV shopping channels, through Amazon and through social commerce. You can add affiliate links to your website and enlist the support of influencers.
Only recently Facebook announced that they have changed their name to ‘Meta’ synonymous with ‘metaverse’ and announced that they have hired a product team to build a digital world enabling people to move seamlessly between digital devices and the physical world. YouTube have announced their move into online shopping, with the aim of selling their own merchandise and select brands. Deliveroo recently announced a collaboration with Boots – so now you can order a pizza and your beauty products at the same time.
All these channels have different margin implications, and different marketing strategy requirements – both on and offline. As you expand your brand across markets, you also need to consider whether you use agents or distributors, how you are going to fulfil your stock requirements in different marketplaces, what implications this has on your regulatory compliance and what the tax implications are of expanding internationally.
There is a lot for you to consider. Working with clients in different markets, we have addressed these concerns before. Get in touch to discuss how we can help you with developing your sales strategy.
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’