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T: +44 (0)20 3332 0343

FAQ

DO YOU HAVE ANY QUESTIONS?

HOW DO YOU WORK?

We work as a partner to beauty, spa and wellbeing brands who are looking for support and expertise to create and to grow their brand, we provide you with marketing, product development, PR, digital marketing, training and sales services to build your brand across the retail and travel retail industry.

 

HOW LONG DOES IT TAKE TO DEVELOP A PRODUCT AND WHAT WILL IT COST ME?

Developing a beauty product can take you from 6 – 24 months from an initial concept to an on-shelf launch. There are many variables in the process that influence the overall cost and the timings. Our signature 6-Step Process provides you with a very clear outline of what you will need to deliver at each stage, and how you will need to do this, to ensure you create a cohesive, well thought out strategy for your brand.

CAN’T I JUST BRIEF A CONTRACT MANUFACTURER TO DEVELOP A PRODUCT FOR ME?

You need to have a very clear process and marketing strategy in mind, from an initial concept to an on-shelf launch to ensure you understand the ‘big picture’ and the details involved to get you there. This will also enable you to understand whether you can afford to bring your product to market or whether you will need funding. Our signature 6-Step Process provides you with your product blueprint from ‘concept to launch’.

I HAVE LAUNCHED MY PRODUCTS TO MARKET, WHAT CAN YOU DO FOR ME?

We support you in developing your brand across markets and channels. From creating your brand, to building your launch strategies and routes to market. We work with you to identify new opportunities that add value to your existing brand portfolio through our international network. We act as brand guardians, managing your brand on your behalf to deliver measurable and profitable results.

We offer our clients a smart mix of strategy, branding, digital marketing, product development and PR. We work with you strategically as your brand partner to extend your business into retail, travel retail and with opening up your retail shops.

WILL YOU SIGN A NDA?

We are happy to sign a non-disclosure agreement.

WHAT DO YOU NEED FROM ME TO START AN INITIAL CONSULTATION?

You will need to provide us with a clear brief outlining what you are looking to achieve, an understanding of your budget and the resources you have available to you. Are you an established brand who is looking to introduce beauty as a brand extension or a new category to your business? Do you have a team of people to implement this and launch this to market e.g. PR, marketing, sales, an NPD team, regulatory or do you require additional support to execute your strategy?

I AM NOT SURE WHAT I NEED AT THIS STAGE?

Please book in for a 30-minute complimentary call where we will discuss your business and project needs in confidence.

DO YOU OFFER SALES & DISTRIBUTION?

We partner with brands to provide our support from ‘concept to shelf’.

WHO DO YOU WORK WITH?

We work with brands across the beauty, spa and wellbeing industry in the UK and internationally and have covered all categories from skincare, haircare, fragrance, sun care, men’s grooming, body care, beauty accessories, cosmetics and wellness supplements.