We work as a partner to beauty, spa and wellbeing brands who are looking for support and expertise to create and to grow their brand, we provide you with marketing, product development, PR, digital marketing, training and sales services to build your brand across the retail and travel retail industry.
Developing a beauty product can take you from 6 – 24 months from an initial concept to an on-shelf launch. There are many variables in the process that influence the overall cost and the timings. Our signature 6-Step Process provides you with a very clear outline of what you will need to deliver at each stage, and how you will need to do this, to ensure you create a cohesive, well thought out strategy for your brand.
You need to have a very clear process and marketing strategy in mind, from an initial concept to an on-shelf launch to ensure you understand the ‘big picture’ and the details involved to get you there. This will also enable you to understand whether you can afford to bring your product to market or whether you will need funding. Our signature 6-Step Process provides you with your product blueprint from ‘concept to launch’.
We support you in developing your brand across markets and channels. From creating your brand, to building your launch strategies and routes to market. We work with you to identify new opportunities that add value to your existing brand portfolio through our international network. We act as brand guardians, managing your brand on your behalf to deliver measurable and profitable results.
We offer our clients a smart mix of strategy, branding, digital marketing, product development and PR. We work with you strategically as your brand partner to extend your business into retail, travel retail and with opening up your retail shops.
We are happy to sign a non-disclosure agreement.
You will need to provide us with a clear brief outlining what you are looking to achieve, an understanding of your budget and the resources you have available to you. Are you an established brand who is looking to introduce beauty as a brand extension or a new category to your business? Do you have a team of people to implement this and launch this to market e.g. PR, marketing, sales, an NPD team, regulatory or do you require additional support to execute your strategy?
Please book in for a 30-minute complimentary call where we will discuss your business and project needs in confidence.
We partner with brands to provide our support from ‘concept to shelf’.
We work with brands across the beauty, spa and wellbeing industry in the UK and internationally and have covered all categories from skincare, haircare, fragrance, sun care, men’s grooming, body care, beauty accessories, cosmetics and wellness supplements.
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet is one of the best people I have ever worked with in my career. She fully understands the whole process of product development, supply chain and marketing. Janet has in-depth experience of toiletries and international retailing. I would recommend her to any company or client.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘We have been really pleased to work with Janet. Through her 6-Month online coaching program she showed us exactly what we needed to do each step of the way. Really look forward to having future opportunities to work together.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’