‘The Future Belongs to Those Who Believe in the Beauty of their Dreams ‘ Eleanor Roosevelt.
An authentic business is one that represents your unique strengths, characteristics and passion. One that drives you to share your ideas with your clients in a way that benefits their lives.
Bespoke Advantage was founded to provide knowledge and expertise in the retail and the beauty industry to our clients as we work with them to develop their businesses. We hope you will find beneficial resources you can draw upon to develop a brand that you are proud to call your own.
In this week's episode Janet speaks to Charlie McCorry about how she delivers beauty treatments to customers around the world.
Standing out from the crowd in terms of marketing in the beauty industry can be tough, there are new brands..
Social Media can be a minefield. This week Janet meets with Julia Bramble to discuss how to build your social..
You are the founder of a brand. Great. You make the decisions. You come up with the ideas. You decide..
Janet caught up with Claire Twigge-Molecey the founder of Ermana, an award-winning range of skincare
So, you have a Big Idea for developing a beauty brand ... What's your Big Idea? How is it different?..
‘Beauty brands are always looking for ways to stand out in-stores, and whilst promotional units are a great opportunity for..
Annie Tevelin is the founder of SkinOwl a vegan, cruelty-free, fragrance-free, skincare brand, she shares with Janet how she launched..
'You are completely inspired about your new brand, you can visualize this sitting on your favourite retailers’ shelves and it..
'Repositioning a heritage beauty brand through a new global strategy, new product development and pricing.'
‘Trade shows are a great part of your marketing calendar. Treat them as an activity rather than the only sales..
In this week's episode Janet speaks with Amanda Winwood, the Queen of Hugs and Managing Director of Made for Life..
We hope you have found our website a source of inspiration. We love partnering up with visionary entrepreneurs, organisations, retailers, spas and salons like you to develop new brands or to reposition existing businesses.
As a brand management company we draw upon strategic insights, creative thinking, commerciality and years of experience in branding, product development, retail and travel retail to help you to develop and grow your business.
We build marketing strategies, conceptualise brand identities and visual elements, create products, develop online and offline marketing campaigns, social media and PR to help you to engage with your ideal customers – whether you are selling direct-to-consumer or through bricks and mortar.
We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your business with us, get in touch, we would love to hear from you.