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The Future Belongs to Those Who Believe in the Beauty of their Dreams - Eleanor Roosevelt.

Bespoke Advantage

Bringing beauty to life

To create anything first you should able to visualise this. We share the latest industry news across marketing, beauty new product launches, innovative ingredients and packaging, must attend events as well as interview industry experts on our podcast to bring you insights and expertise.

 

Post-Pandemic Wellness: We’re Thriving in 2025

Wellness trends can be quite conflicting. Wellness was once considered something you invested in as a treat – perhaps going..

Let’s Build your Beauty Brand

Are you looking to start a brand in the beauty or the wellness industry? You have a great idea but..

The Truth about Beauty Sleep

We’ve all heard the phrase “get your beauty sleep,” but is there any truth to it, or is it just..

Cosmoprof Bologna with GO-Biz California and Bespoke Advantage

We’re back from Cosmoprof Bologna and what a whirlwind of a week it has been! We had an incredible time..

Elevating your Beauty Brand through PR

In the competitive beauty industry, brands often struggle to distinguish themselves amid a sea of products and competitors. With so..

Mastering Digital Marketing for Beauty Brands

In today’s rapidly expanding beauty industry, establishing a strong online presence is more crucial than ever. The digital landscape offers..

How Beauty Brands are entering the UK

The beauty and personal care industry contributed £24.5 billion to the UK economy in 2022. Despite no longer being a..

How Beauty Consumers are Shopping Today

When building a beauty brand, seeking strategic advice can be a game-changer. A detailed plan not only saves time and..

Bath and body is the next big thing

You heard right – we can’t get enough of the bath and body category! Self-care and wellness has taken centre..

The Evolution of Men’s Grooming

There is a rise in prominence of men’s grooming brands. This category has exceeded in sales over the past few..

Heritage Beauty Brands Driving Growth

There was a time when beauty was considered something of a luxury – products you bought for a special occasion...

Time to embark on a sensorial adventure with fragrance

From intense creations by designer houses to niche brands hitting all the right notes, the fragrance world is a sensorial..