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Beauty Expertise to Grow your Business

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A Bespoke Advantage

For Your Business

Imagine if your brand was positioned in all the right locations and your ideal customers were coming back time and again because they believe in what you are offering them and they know that it works?

As a business owner you are looking for an established team of industry specialists you can trust, based on proven results, to help you to take your ideas to the next level.

Whether you are an ambitious new brand or a company looking for support and expertise, you are in the right place to turn your ideas into a commercial reality.


Our mission is to help your business to reach its full potential. We start by understanding where you are currently at, identifying growth opportunities and creating your strategy to get you there.

We work with you to make this happen. You benefit from gaining a UK based partner with an extensive network and in-depth experience to grow your business across the marketplace.

Building a business in the beauty industry requires juggling lots of different hats. We support you creatively, commercially, strategically. We help you to build your vision.

Our Values

Collaboration. We believe that collectively we can achieve far more than we can individually.

Passion and Integrity. We value the brands we partner with, and stand by your brand promise as our own.

Meaningful Commerce. We work with inspired businesses who care about making a difference in the world.

A note from our founder, Janet Milner-Walker

The business of beauty

Welcome to Bespoke Advantage. I am fortunate to have had the opportunity to work across the beauty industry gaining first-hand experience working for contract manufacturers, beauty brands, retailers, distributors and travel retailers.

I have an MA in Strategic Marketing and a Diploma in Purchasing and Supply Chain Management, I have held positions as Global Product Director for Crabtree & Evelyn; Head of Beauty Buying & Merchandising for Al Tayer Group in Dubai, Global Marketing for De Beers, and senior buying and product development positions for the Heinemann Group, M&S, Boots and the Body Shop. With 20 years’ practical experience in the industry I have created beauty brands, launched brands including Estee Lauder, Chanel, Crème de La Mer into stores. Developed marketing and buying strategies to grow brands in-store, online, in duty free and across international markets.

In 2017 I decided to turn my strategic experience working for large, corporate companies into an agency that helps people to build a successful business in the beauty, spa and wellness industry. My vision is to build Bespoke Advantage into the best beauty brand management agency through empowering our customers with clarity, creativity, commerciality and results. When they  join Bespoke Advantage, they know that we are more than just an agency, we are part of their team.

Do you have something in mind? We would love to hear from you.

Brands we have worked with ...