Imagine if your brand was positioned in all the right locations and your ideal customers were coming back time and again because they believe in what you are offering them and they know that it works?
As a business owner you are looking for an established team of industry specialists you can trust, based on proven results, to help you to take your ideas to the next level.
Whether you are an ambitious new brand or a company looking for support and expertise, you are in the right place to turn your ideas into a commercial reality.
Our mission is to help your business to reach its full potential. We start by understanding where you are currently at, identifying growth opportunities and creating your strategy to get you there.
We work with you to make this happen. You benefit from gaining a UK based partner with an extensive network and in-depth experience to grow your business across the marketplace.
Building a business in the beauty industry requires juggling lots of different hats. We support you creatively, commercially, strategically. We help you to build your vision.
Collaboration. We believe that collectively we can achieve far more than we can individually.
Passion and Integrity. We value the brands we partner with, and stand by your brand promise as our own.
Meaningful Commerce. We work with inspired businesses who care about making a difference in the world.
Welcome to Bespoke Advantage. I am fortunate to have had the opportunity to work across the beauty industry gaining first-hand experience working for contract manufacturers, beauty brands, retailers, distributors and travel retailers.
I have an MA in Strategic Marketing and a Diploma in Purchasing and Supply Chain Management, I have held positions as Global Product Director for Crabtree & Evelyn; Head of Beauty Buying & Merchandising for Al Tayer Group in Dubai, Global Marketing for De Beers, and senior buying and product development positions for the Heinemann Group, M&S, Boots and the Body Shop. With 20 years’ practical experience in the industry I have created beauty brands, launched brands including Estee Lauder, Chanel, Crème de La Mer into stores. Developed marketing and buying strategies to grow brands in-store, online, in duty free and across international markets.
In 2017 I decided to turn my strategic experience working for large, corporate companies into an agency that helps people to build a successful business in the beauty, spa and wellness industry. My vision is to build Bespoke Advantage into the best beauty brand management agency through empowering our customers with clarity, creativity, commerciality and results. When they join Bespoke Advantage, they know that we are more than just an agency, we are part of their team.
Do you have something in mind? We would love to hear from you.
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet is one of the best people I have ever worked with in my career. She fully understands the whole process of product development, supply chain and marketing. Janet has in-depth experience of toiletries and international retailing. I would recommend her to any company or client.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘We have been really pleased to work with Janet. Through her 6-Month online coaching program she showed us exactly what we needed to do each step of the way. Really look forward to having future opportunities to work together.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’