Talent wins games, but teamwork and intelligence win championships - Michael Jordan
Your Growth Pillars
Through Strategic Support
We are a boutique team with a professional and personalised approach. Our clients include award-winning beauty and wellness brands, retailers, investors, trade bodies and companies based internationally, looking to launch into the beauty and wellness sector.
Wondering how to work with us? We apply a proven 6-step process to develop brands from ‘concept to shelf’. Our approach is underpinned by four key pillars central to elevating your growth – Strategy, Brand Management, Product Development and Sales.
Go-To-Market Strategies
New Store Openings
We work with our clients to grow their brands across the marketplace. We can advise you on your UK sales strategy, with your go-to-market strategies and with securing and opening up new stores in the UK marketplace.
Our property division is headed up by Andrew Milner-Walker, who has extensive experience and well-established relationships with landlords across the UK. READ MORE
Outsourced Expert Beauty Team
Based Locally, Operating Internationally
The team at Bespoke Advantage have developed and managed brands in the UK, and across international markets. We work on a retained basis with our clients, acting as their outsourced product development and brand management beauty team.
If you are looking for an expert team, based locally, to spearhead the development of your new brand; to set up your new beauty department, to source new brands for your portfolio, or to provide input as a Non-executive Director to your team, get in touch to discuss how we can support you. READ MORE
International Beauty Brand Consultancy
We are accustomed to working with an international client base, BOOK IN for a workshop today.
We can support you with
– Developing a new brand in the beauty or wellness industry
– Your go-to-market strategy to grow your brand across the UK market
– Opening up stores in the UK, and with store acquisitions
– Relaunching, rebranding or repositioning your beauty or wellness business
– Providing Non-Executive support to your leadership team, as your Expert Beauty Team
Case Studies
taster of some of our work. READ MORE IN OUR CASE STUDIES

Developing a Functional Drinks Brand
Slim Lilly, curbing your appetite and supporting health weight management: ‘Slim Lilly is an award-winning range of functional drinks developed by an award-winning slimming Doctor, with the benefit of curbing

An Investment Deck for a Hair Stylist to Hollywood Stars
Success Highlights: Developed an investment deck for a hair artist to Hollywood stars, for investment todevelop his hair care brand. Market research of the premium global hair care market. Competitor

Building a Buying Strategy for Travel Retail
’Janet has a wealth of experience across retail, buying and marketing combined with broad sector knowledge of beauty, luxury goods and fashion. She conducted a full strategic review of our

Developing a Functional Drinks Brand
Slim Lilly, curbing your appetite and supporting health weight management: ‘Slim Lilly is an award-winning range of functional drinks developed by an award-winning slimming Doctor, with the benefit of curbing

Developing Beauty Brand Identity for an Acessories Brand
Success Highlights: Defined a strong brand identity for Coabe to include their Vision, Mission, Brand Promise, Brand Story, Brand Values and Brand Messaging. Refined their logo, brand colours and typography.

Creating a Supplement Brand with Simone Thomas Wellness
‘‘From the initial product, to creating beautiful packaging, everything has been seamless. Last year apart from all the press awards we won, we also featured in lots of magazines and

Developing a Functional Drinks Brand
Slim Lilly, curbing your appetite and supporting health weight management: ‘Slim Lilly is an award-winning range of functional drinks developed by an award-winning slimming Doctor, with the benefit of curbing

Developing A Unisex Fragrance Brand
Success Highlights: Developing a luxury fragrance brand inspired by Moldova The Issue: Five Seasons Parfums is a handcrafted, unisex fragrance brand, inspired by notes reminiscent of each season in Moldova –

Creating a Supplement Brand with Simone Thomas Wellness
‘‘From the initial product, to creating beautiful packaging, everything has been seamless. Last year apart from all the press awards we won, we also featured in lots of magazines and

Exporting Australian Beauty Brands
We were delighted to win a tender to work with the Department of Trade and Investment Queensland (TIQ) to provide their trade ministers, and beauty and wellness brands with in-depth

UK Market-Entry for Australian Indie Sun care Brand
Success Highlights: • Created a market-entry strategy for the UK, Europe, Middle East, and travel retail. • Introduced the brand to leading retailers and travel retailers across these markets. •

Enterprise Ireland and Bespoke Advantage
We were appointed by Enterprise Ireland to develop and deliver a webinar to over 70 Irish beauty and wellness companies on how to enter the UK beauty sector. Our Approach

Managing PR Dr Gabriela Clinic
Managing PR Dr Gabriela Clinic Bespoke Advantage are delighted to announce that we have been appointed to manage the PR for Dr. Gabriela Mercik, a leader in aesthetic medicine and

Developing a Functional Drinks Brand
Slim Lilly, curbing your appetite and supporting health weight management: ‘Slim Lilly is an award-winning range of functional drinks developed by an award-winning slimming Doctor, with the benefit of curbing

Creating a Supplement Brand with Simone Thomas Wellness
‘‘From the initial product, to creating beautiful packaging, everything has been seamless. Last year apart from all the press awards we won, we also featured in lots of magazines and