To prepare for exporting your brand into a new market, you need to create a go-to-market strategy. So, what does this include? Read our latest blog on how we have been working with the Department of Trade and Investment, Queensland, on go-to-market strategies. If you are looking for support with launching into the UK market, GET IN TOUCH.
Once you have launched your brand in your home market, you may be considering exporting your brand to a different region of the world. We often get approached by clients looking to launch into the UK or Europe, equally we support clients based in the UK to export into international markets.
Each market that you launch into is going to require a new marketing strategy – after all the economy, geography, people, retail and distribution channels, warehousing and logistics, tax, legal, buying behaviour, and most importantly competitor brands will differ from market to market. What’s works in the UK or France may not work for you in Germany.
Start by reviewing your business plan, your marketing plan, and your sales plans – do you currently sell through department stores, pharmacies, hotels, gyms, or travel retail? What does the landscape in this new market look like?
You will need to adapt your marketing plan to the local market – if you are selling in the UK and now exporting into Dubai, there are several factors you will need to take into account. If you are expanding from the UK into the US, which is a much larger market and very competitive, what does mean for your marketing budget, and how are you going to manage warehousing and logistics?
Consider the following
This may sound a little bit daunting to start with, we can help you. As an international beauty brand consultancy, we work daily with clients to support them in entering the UK market. GET IN TOUCH.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’