Talent wins games, but teamwork and intelligence win championships - Michael Jordan
Strategic Advisory
For Beauty Brands
Bespoke Advantage is a London-based beauty consultancy.
We support ambitious beauty and wellness businesses at key stages of growth from brand development and launch to scaling, repositioning, and international expansion.
What We Do
Bringing Clarity to Commercial Decisions
We work with you at the point where strategic decisions shape the future of your brand. Our role is to bring structure, direction, and commercial thinking to help you move from concept to market and from market to scale.
HOW WE WORK We operate as an extension of your leadership team, providing senior-level strategic input at critical decision points. Our approach is tailored, focused, and designed to move your business forward with clarity and direction.
We work on a consultancy and retained basis depending on your stage of growth and needs.
How we support you
We Offer Four Key Services
Strategy We define the direction of your brand so every decision is aligned, focused, and built for long-term growth.
Brand Development We help shape your brand identity, positioning, and market presence so you stand out and connect with the right audience.
Product Development We support the creation of commercially viable product ranges designed for real market demand and sustainable growth.
Market Expansion We help you enter, position, and grow within new markets through structured launch and retail strategies.
International Beauty Brand Consultancy
We work with clients across the UK, Europe, Middle East, Asia, Africa, Australia, and North America. Our experience spans emerging beauty brands through to established global businesses, retailers, and investment partners.
Work with Us If you are building a serious beauty or wellness brand and need strategic support to define your direction, refine your positioning, or scale into new markets, we would be glad to hear from you. Book a confidential conversation or apply to work with Bespoke Advantage by completing the form beneath.
Case Studies
Here’s a taster of some of our work. READ MORE IN OUR CASE STUDIES
Developing a Functional Drinks Brand
Slim Lilly, curbing your appetite and supporting health weight management: ‘Slim Lilly is an award-winning range of functional drinks developed by an award-winning slimming Doctor, with the benefit of curbing
An Investment Deck for a Hair Stylist to Hollywood Stars
Success Highlights: Developed an investment deck for a hair artist to Hollywood stars, for investment to develop his hair care brand. Market research of the premium global hair care market.
Building a Buying Strategy for Travel Retail
’Janet has a wealth of experience across retail, buying and marketing combined with broad sector knowledge of beauty, luxury goods and fashion. She conducted a full strategic review of our
Developing a Functional Drinks Brand
Slim Lilly, curbing your appetite and supporting health weight management: ‘Slim Lilly is an award-winning range of functional drinks developed by an award-winning slimming Doctor, with the benefit of curbing
Developing Beauty Brand Identity for an Acessories Brand
Success Highlights: Defined a strong brand identity for Coabe to include their Vision, Mission, Brand Promise, Brand Story, Brand Values and Brand Messaging. Refined their logo, brand colours and typography.
Creating a Supplement Brand with Simone Thomas Wellness
‘‘From the initial product, to creating beautiful packaging, everything has been seamless. Last year apart from all the press awards we won, we also featured in lots of magazines and
Developing a Functional Drinks Brand
Slim Lilly, curbing your appetite and supporting health weight management: ‘Slim Lilly is an award-winning range of functional drinks developed by an award-winning slimming Doctor, with the benefit of curbing
Developing A Unisex Fragrance Brand
Success Highlights: Developing a luxury fragrance brand inspired by Moldova The Issue: Five Seasons Parfums is a handcrafted, unisex fragrance brand, inspired by notes reminiscent of each season in Moldova –
Creating a Supplement Brand with Simone Thomas Wellness
‘‘From the initial product, to creating beautiful packaging, everything has been seamless. Last year apart from all the press awards we won, we also featured in lots of magazines and
Exporting Australian Beauty Brands
We were delighted to win a tender to work with the Department of Trade and Investment Queensland (TIQ) to provide their trade ministers, and beauty and wellness brands with in-depth
UK Market-Entry for Australian Indie Sun care Brand
Success Highlights: • Created a market-entry strategy for the UK, Europe, Middle East, and travel retail. • Introduced the brand to leading retailers and travel retailers across these markets. •
Enterprise Ireland and Bespoke Advantage
We were appointed by Enterprise Ireland to develop and deliver a webinar to over 70 Irish beauty and wellness companies on how to enter the UK beauty sector. Our Approach
Managing PR Dr Gabriela Clinic
Managing PR Dr Gabriela Clinic Bespoke Advantage are delighted to announce that we have been appointed to manage the PR for Dr. Gabriela Mercik, a leader in aesthetic medicine and
Developing a Functional Drinks Brand
Slim Lilly, curbing your appetite and supporting health weight management: ‘Slim Lilly is an award-winning range of functional drinks developed by an award-winning slimming Doctor, with the benefit of curbing
Creating a Supplement Brand with Simone Thomas Wellness
‘‘From the initial product, to creating beautiful packaging, everything has been seamless. Last year apart from all the press awards we won, we also featured in lots of magazines and