Elevating your Beauty Brand through Events

Beauty Events

There are many ways in which to build brand awareness and visibility in the marketplace – events are a great way to gain exposure – from trade shows to pop-ups to more intimate personalised events like a breakfast with the press. Whether you are a newly launched brand or an international brand entering the UK market, through connecting with your target audience, buyers and the press you can build relationships and elevate your brand in the marketplace. Working together with our expert team, we will create an event, that supports your brand strategy.

This may include in-person and online events such as

LAUNCHPAD: A swift press initiative focused on effectively introducing your new clinic, treatment, service or product.

VIRTUAL SHOWCASE: An immersive online launch event that highlights your latest offerings to key media, representatives and influencers.

IN PERSON EXPERIENCE: Exclusive event aimed at strengthening relationships with influential media, enhancing brand recognition, and generating extensive coverage.

INFLUENCER ENGAGEMENT: Strategic partnerships with influencers to produce captivating social media content and manage activations seamlessly.

STRATEGIC BOOST: Targeted PR efforts to elevate awareness of your clinic, treatment or product through media placements.

Beauty Event Management

POP-UP EVENTS

Key to success as a beauty brand is to create an immersive experience that excites consumers, generates buzz, word-of-mouth, whilst educating consumers and building a close bond. Location is critical – understanding where and when your audience shops impacts footfall and traffic. Timing is of the essence, not just in terms of duration but the best time of the month and the year – and we have seen a number of pop-ups during the Summer, and will certainly see more closer to Christmas.

Whether you are a D2C brand or an international brand testing the UK market, we support you with executing a pop-up that generates buzz through

  • Creating unique, engaging experiences to promote brands.
  • Targeting specific demographics through strategic location and timing.
  • Incorporating interactive elements to enhance brand visibility and engagement.

 

OUR SERVICES INCLUDE

  • Concept development, logistics, and on-site management.
  • Coordination of vendors, venues, and attendees.
  • Creating engaging event agendas and promotional materials to maximise attendance. 
  • Post-event follow-up and evaluation to assess impact and gather feedback.

 

Working with Bespoke Advantage
Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – in developing and growing their brands across the beauty and wellness marketplace. If you are looking to launch a beauty or wellness brand or you are looking for support in expanding your brand across markets, GET IN TOUCH.

 

 

 

Case Studies

We have worked with start-ups, to retailers and luxury brands based internationally, here’s a
taster of some of our work. READ MORE IN OUR CASE STUDIES

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