It is no secret – most beauty brands do not make it past the first couple of years. And it is not because they didn’t work hard enough, or they didn’t have a great idea. If you’re serious about launching or growing a beauty brand that actually makes it — this is the moment to stop guessing, and to start building with strategy.
We speak to brand founders daily at Bespoke Advantage, and the one thing for those that don’t make it all have in common, is they didn’t put a clearly defined strategy into place. They didn’t build the foundations for their brand. It is a bit like building a house – you need to build the foundations before you can build the house. A brand is no different. Too many founders waste months (even years) trying to piece things together on their own. They jump into branding or packaging too soon. They create products without validating the idea. They focus on all the fun stuff and skip the foundations. If you want to build a brand for the long-term, you need to build this properly.
Join me for the 4-Day Beauty Brand Challenge — a free step-by-step experience to help you to build a brand that’s not only beautiful, but commercially smart and ready to scale. This isn’t just inspiration. This is implementation. In my 4-Day Beauty Brand Challenge you have the opportunity to beat those odds – by building a business that is strong from the start.
Join now 👇🏻https://janetmilnerwalker.com/challenge/
