It is no secret – most beauty brands do not make it past the first couple of years. And it is not because they didn’t work hard enough, or they didn’t have a great idea. If you’re serious about launching or growing a beauty brand that actually makes it — this is the moment to stop guessing, and to start building with strategy.
We speak to brand founders daily at Bespoke Advantage, and the one thing for those that don’t make it all have in common, is they didn’t put a clearly defined strategy into place. They didn’t build the foundations for their brand. It is a bit like building a house – you need to build the foundations before you can build the house. A brand is no different. Too many founders waste months (even years) trying to piece things together on their own. They jump into branding or packaging too soon. They create products without validating the idea. They focus on all the fun stuff and skip the foundations. If you want to build a brand for the long-term, you need to build this properly.
Join me for the 4-Day Beauty Brand Challenge — a free step-by-step experience to help you to build a brand that’s not only beautiful, but commercially smart and ready to scale. This isn’t just inspiration. This is implementation. In my 4-Day Beauty Brand Challenge you have the opportunity to beat those odds – by building a business that is strong from the start. Join now 👇🏻https://janetmilnerwalker.com/challenge/
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’