The Future Belongs to Those Who Believe in the Beauty of their Dreams - Eleanor Roosevelt.
Bespoke Advantage
Bringing beauty to life
To create anything first you should able to visualise this. Through our inspirational resources, we share the latest industry news across marketing, beauty new product launches, innovative ingredients and packaging, must attend events as well as interview industry experts on our podcast to bring you insights and expertise.
The Evolution of Men’s Grooming
There is a rise in prominence of men’s grooming brands. This category has exceeded in sales over the past few years and according to Statista, the global male grooming market
Bath and body is trending
You heard right – we can’t get enough of the bath and body category! Self-care and wellness has taken centre stage after the pandemic. Our awareness of our mental health
How Beauty Consumers are Shopping Today
Consumer shopping habits are fascinating and ever changing. As a brand it is important to understand where and how they are shopping and what is influencing their decisions to optimise
How Beauty Brands enter the UK Market
We have been in discussions with numerous companies over the past few weeks on how they can enter the UK beauty and wellness market. There are a number of different
Mastering Digital Marketing for Beauty Brands
In today’s rapidly expanding beauty industry, establishing a strong online presence is more crucial than ever. The digital landscape offers immense opportunities for beauty brands to connect with their audience,
Elevating your Beauty Brand through PR
Are you wondering how to build visibility, drive brand awareness and sales and consistently position your brand in the eyes of your target audience? Perhaps you have considered PR before,
Nail care and what’s driving growth
The UK’s professional beauty market is booming. From massage to waxing and aesthetic procedures such as injectables, and manicures, we love to be pampered. One of the quickest ways to
How Africa is the next big beauty market
Africa is a bountiful continent, rich in diversity, natural ingredients and resources, and embedded in culture and traditions that embrace modernity and future trends. When it comes to the beauty
The Booming and Unregulated UK Aesthetics Market
The global medical aesthetics market size was valued at USD 22.84 billion in 2023. The market is projected to grow from USD 25.48 billion in 2024 to USD 67.89 billion
Exploring the US Beauty Market
The US is the largest beauty market in the world – little surprise considering the size of its population, and the number of states. It is estimated to be worth
Growth of the Canadian Beauty Market
In 2023, the Canadian beauty market experienced an impressive 18% growth from January to September, reaching an estimated value of CAD 11 billion (approximately USD 8 billion). This dynamic industry encompasses a
Is Arabian Beauty the Next Big Thing?
The beauty and spa industry in Saudi Arabia is experiencing significant growth, driven by factors like the country’s youthful population, evolving beauty standards, and increasing demand for wellness services. This
