The Future Belongs to Those Who Believe in the Beauty of their Dreams - Eleanor Roosevelt.
Bespoke Advantage
Bringing beauty to life
To create anything first you should able to visualise this. Through our inspirational resources, we share the latest industry news across marketing, beauty new product launches, innovative ingredients and packaging, must attend events as well as interview industry experts on our podcast to bring you insights and expertise.
Its all about win-win relationships
Building Relationships with Retail Buyers? Whether you’re a multinational company with a large portfolio of brands or a small start-up specialising in a single product, as a supplier the key
How many products do you need to start with?
Planning your beauty product range is important. You don’t want to be sitting with stock that doesn’t sell. Inventory. For some the word is spoken with dread. Having a meeting
Launching into Retail, What you Need to Know
Presenting your brand to retail can be confusing – what do you need to have to be ready to sell? As shelf space comes at a premium, this means that
Plan your Retail Strategy
Building successful relationships with retailers takes time. As a brand or a contract manufacturer, it is a compliment and a great opportunity to be invited by a buyer to work
Omni-Channel – Reaching Consumers across Chanels
What is an omni-channel strategy and why is this important when building your brand? Omni-channel is a buzzword that’s often referred to in retail. Most people think it simply refers to the
Planning is key to your success
Building your marketing strategy. Is this something you have to hand, or are you winging it as you go along? If you are not a natural at planning, picture this
The Benefits of Tradeshows
Planning a successful trade show? As a former retail buying and product development director, I have spent a lot of time at trade shows. Across the UK, in Bologna, Cannes,
Personalisation is considered to be one of the biggest trends in the beauty industry
Personalised beauty is the future as brands reach out to their customers to cocreate. eCommerce has disrupted the way in which people shop as products become more and more accessible
Planning your Beauty Range
Beauty packaging considerations can be a minefield. You are completely inspired about your new brand, you can visualize this sitting on your favorite retailers’ shelves and it looks amazing! You
Why a Beauty Accelerator?
Developing my accelerator program came about by chance, like a lot of good things do. Based in the UK, I was approached by clients in Albania who wanted to develop a waxing
Skincare is a Growing Marketplace and Shows no Signs of Slowing Down
Skincare is a growing marketplace. The global Cosmetic Skin Care market size is forecast to reach $134 570 million by 2026, from $128 380 million in 2020, growing at a
What does being a brand founder mean?
Brand founders in the beauty industry … You are your business, the star of your show and the heart and soul of your company. You are responsible for the finances,
