The Future Belongs to Those Who Believe in the Beauty of their Dreams - Eleanor Roosevelt.
Bespoke Advantage
Bringing beauty to life
To create anything first you should able to visualise this. Through our inspirational resources, we share the latest industry news across marketing, beauty new product launches, innovative ingredients and packaging, must attend events as well as interview industry experts on our podcast to bring you insights and expertise.
Nail care and what’s driving growth
The UK’s professional beauty market is booming. From massage to waxing and aesthetic procedures such as injectables, and manicures, we love to be pampered. One of the quickest ways to
Elevating your Beauty Brand through PR
Are you wondering how to build visibility, drive brand awareness and sales and consistently position your brand in the eyes of your target audience? Perhaps you have considered PR before,
Mastering Digital Marketing for Beauty Brands
In today’s rapidly expanding beauty industry, establishing a strong online presence is more crucial than ever. The digital landscape offers immense opportunities for beauty brands to connect with their audience,
How Beauty Brands enter the UK Market
We have been in discussions with numerous companies over the past few weeks on how they can enter the UK beauty and wellness market. There are a number of different
How Beauty Consumers are Shopping Today
Consumer shopping habits are fascinating and ever changing. As a brand it is important to understand where and how they are shopping and what is influencing their decisions to optimise
Bath and body is trending
You heard right – we can’t get enough of the bath and body category! Self-care and wellness has taken centre stage after the pandemic. Our awareness of our mental health
The Evolution of Men’s Grooming
There is a rise in prominence of men’s grooming brands. This category has exceeded in sales over the past few years and according to Statista, the global male grooming market
How are heritage brands winning over new customers?
There was a time when beauty was considered something of a luxury – products you bought for a special occasion. However, these days, beauty is about expressing yourself. The beauty
Wellness Trends in 2024
As a new year dawns, many of us find ourselves thinking about our intentions for this year. January is a month for reflecting on how we wish to spend our
Considering the Middle East Beauty Market?
We have extensive expertise in working with clients, retailers, brands across the Middle East and have personal experience of living in the region, thereby understanding first-hand the culture, the beauty
Beauty and Wellness Trends for 2024
In the ever-evolving beauty industry, staying ahead of the game is important. The beauty and wellness industries are ever evolving with new innovations popping up across social media on a
So, what is experiential retail?
‘The Retail Industry’s shift towards experiences rather than products will speed up over the next few years and approach tipping point in 2025 with consumers expecting to see more innovative in-store performances.’
