Insights on the Future of Beauty, Brand Strategy, and International Growth
Bespoke Advantage
Bringing beauty to life
To create anything first you should able to visualise this. Through our inspirational resources, we share the latest industry news across marketing, beauty new product launches, innovative ingredients and packaging, must attend events as well as interview industry experts on our podcast to bring you insights and expertise.
Strategic Planning for Beauty Business
Building your marketing strategy. Is this something you have to hand, or are you winging it as you go along? If you are not a natural at planning, picture this
The Benefits of Beauty Tradeshows
Planning a successful trade show? As a former retail buying and product development director, I have spent a lot of time at trade shows. Across the UK, in Bologna, Cannes,
Personalisation in the Beauty Industry
Personalised beauty is the future as brands reach out to their customers to cocreate. eCommerce has disrupted the way in which people shop as products become more and more accessible
Range Planning Beauty Brand
Beauty packaging considerations can be a minefield. You are completely inspired about your new brand, you can visualize this sitting on your favorite retailers’ shelves and it looks amazing! You
Skincare is a Growing Marketplace
Skincare is a growing marketplace. The global Cosmetic Skin Care market size is forecast to reach $134 570 million by 2026, from $128 380 million in 2020, growing at a
Currently Making Big Waves – Vitamin D
Sunshine Vitamin – Vitamin D! Working in doors from home over the past year has meant that we have spent a lot more time indoors. Gone are the exotic holidays
The Merging of Beauty, Health, Wellbeing and Fitness
The words ‘inner and outer beauty’ have featured frequently over the years, particularly when talking about supplements. This week was World Mental Health Day and aptly enough I was contacted by a
Marketing Strategy, Plan and Budget Beauty
Wondering how to build a beauty brand? Having a substantial marketing budget, certainly helps. One of the brands I worked with a few years ago had a marketing budget of
Marketing Strategy and Promotional Budget Beauty Industry
Wondering how to build a marketing strategy? The ingredients to building a beauty brand include a mix of great product, packaging, ingredients, formulations, and a very successfully planned and executed
Skincare Continues to Grow
Skincare is a growing market, it has been growing for some time now, and it isn’t showing any signs of slowing down. In 2020 it was reported to be worth
Veganism and the Beauty Industry
2020 was a big year for veganism in the UK. And judging by the response to Veganuary this year, the rise of the movement for culinary, social, and agricultural change is set
How to Build a Beauty Brand
Beauty is evolving in a positive manner – more and more research is being invested into how closely linked our gut health is to how we look and feel. Inside out
Beauty Brands. Global Perspective.
Bespoke Advantage is a strategic advisory for beauty and wellness founders building brands internationally.
We translate vision into commercially aligned brands, bringing clarity to the decisions that define positioning, growth, and international expansion.
We operate at the intersection of strategy, brand, and product, supporting our clients at the critical stages where direction determines how brands scale.
Across every engagement, we bring a global perspective to brand building, grounded in commercial insight, strategic clarity, and deep industry experience.