An Investment Deck for a Hair Stylist to Hollywood Stars
A hair artist to Hollywood stars approached us to develop an investment deck to support the development of his range of sustainable hair care products.
Brand strategy is crucial to defining and creating your strategic plan and building a solid foundation for your business.
It provides a steer on your vision, mission, brand values, USP. It considers your product, pricing, positioning. It identifies who your customers and your competitors are. It helps you to set your goals and objectives, and to define how you are going to achieve this. Most importantly it outlines your cash flow forecast and your sales.
When developing a beauty brand for the first time, it is imperative to bringing your vision to life. As an existing business, it is something you should be creating year in, year out as you set milestones for the future growth of your business.
Creating your strategy, starts with asking yourself a few key questions:
Creating your brand strategy for your beauty business is something you should be doing on an annual basis. Each year through setting new goals and objectives, and reviewing your business and results, as well as the marketplace and your competitors, you should be conducting business planning and putting a clear strategy in place.
GET IN TOUCH to discuss how we can support you in reviewing your current position, where you would like to take your business and what needs to happen to get you there. We can work with you to develop your strategy, and to execute this.
We have worked with start-ups, to retailers and luxury brands based internationally, here’s a taster of some of our work. READ MORE IN OUR CASE STUDIES
A hair artist to Hollywood stars approached us to develop an investment deck to support the development of his range of sustainable hair care products.
‘So, Kyomi London was born – a collection of high-performance natural skincare products, high in Vitamin C and active ingredients, enhanced by science.’
‘‘Bespoke Advantage are experts in bringing your vision to life. They have really helped us to tell our story in a way that resonates with our target audience.’
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’