Elevate Your Vision. Expand Your Legacy. Whether you’re launching your first beauty concept or scaling your brand internationally you deserve a partner with deep industry expertise, proven results, and a shared passion for excellence. At Bespoke Advantage we specialise in guiding beauty and wellness brands to thrive in a highly competitive marketplace.
Our team are hand-selected industry experts, associates and business partners with over 60 years of expertise in building brands. We offer an end-to-end, turnkey approach based on four core pillars: Strategy, Branding, Product Development, and Market Entry. Our 360° methodology ensures your brand not only stands out—but stands the test of time.
We work closely and confidentially with founders, well-established brands, retailers, investors, embassies and trade bodies based internationally. From niche innovators to iconic heritage names, our clients trust us to translate their bold blue sky thinking into reality. By partnering with us you will realise that we our driven by creativity, commerciality, industry expertise all seen through a global lens. We are more than consultants, we are an extension of your team.
Our brand promise: To bring beauty to life. Our mission: To empower you with clarity, creativity, and commerciality. Our vision: To be the trusted partner of choice for international beauty and wellness brands. Let’s create something extraordinary—get in touch to start the journey.
Collaboration. We believe that collectively we can achieve far more than we can individually.
Passion and Integrity. We value the brands we partner with, and stand by your brand promise as our own.
Meaningful Commerce. We work with inspired businesses who care about making a difference in the world.
‘The beauty industry is one of constant transformation—dynamic, fast-paced, and rich with opportunity. Today, we are witnessing a remarkable convergence: how the world of beauty has merged with wellness, nutrition, and fitness giving rise to the era of inside-out beauty. At the same time, a quiet revolution has taken place. The balance of power has shifted—from brands to consumers – which is fascinating to see. Informed, tech-savvy, and discerning, today’s beauty consumers demand more than just efficacy. They expect brands to be transparent, authentic and they seek customised solutions to treat their needs. They buy into brands that are aligned to their values.
Building a brand in this industry necessitates a deep understanding across multiple touchpoints: from product development and formulation to packaging, branding, storytelling, marketing, retail, and digital expertise. With the rise of e-commerce, marketplaces, affiliate models, and influencer marketing, the retail landscape has changed significantly over the years, however the principles for success remain the same. Innovate with purpose. Create products that people want and need. And make them effortlessly accessible.’
Janet Milner-Walker brings over two decades of expertise in the beauty, retail and luxury goods industry. With a MA in Strategic Marketing and a Diploma in Purchasing and Supply Chain Management, her career spans global leadership roles across markets. She has shaped iconic beauty and wellness portfolios for globally renowned brands including M&S, Harvey Nichols, The Body Shop.
In 2017, she founded Bespoke Advantage with a clear vision: to help ambitious brands navigate the complexity in the beauty industry, launch exceptional products and expand across markets with clarity. Together with a hand-picked team of industry specialists, Janet partners with emerging and established brands to deliver bespoke solutions that are creative, strategic, and commercially impactful.
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’
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