Personalized Beauty Through AI
Gone are the days of guessing your skin type or relying solely on store samples in department stores. With AI-powered skin analysis tools, anyone can get a detailed, science-backed assessment of their skin from the comfort of home. Brands like L’Oréal and No7 have developed apps that can scan your face using your phone’s camera and provide personalized skincare routines.
AI in Product Development
This is an interesting one. AI isn’t just changing the way in which we shop, it’s also changing how products are created. Beauty brands are using machine learning to sift through massive datasets, identifying ingredient combinations that are both effective and safe. This means faster innovation cycles and more targeted solutions.
The Rise of Virtual Influencers and AI Models
Influencer marketing is a powerful force in beauty, and now AI-generated influencers are entering the scene. Virtual personalities have millions of followers, representing brands and engaging audiences, without ever stepping into a makeup chair.
Beauty companies are using AI models in ads and campaigns, creating idealized versions of beauty that never age, break out, or get tired. It’s a strange one as some people are for it and others are against it – Sheerluxe received backlash with their AI team member last year…. This definitely opens up wider questions about the future of these concepts and their roles within beauty and fashion.
Looking ahead, we can expect even more immersive experiences, like AI stylists, personalized scent creation, and wellness tracking integrated with beauty routines. Startups in beauty tech are poised to explode, offering creative and sustainable solutions driven by data.
About Bespoke Advantage
Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – to develop and grow their brands across the marketplace. If you are looking to launch a brand in the industry, or for support in expanding your brand across markets, GET IN TOUCH.