Today, the beauty and wellness industry is big business, with an array of brands, covering all categories, developed by large power houses, indie brands, celebrities and dermatologist. As part of International Women’s Day, we want to recognise and celebrate women who support us looking good and feeling great!
Charlotte Tilbury – When it comes to creating Hollywood-inspired makeup, no one does it quite like Charlotte Tilbury. Her two-decade-long career as a celebrity makeup artist has seen her work with the likes of Nicole Kidman and Kim Kardashian.
However, despite her decades of experience, it wasn’t until 2013 that she launched her long-awaited beauty line. In addition to being an amazing make-up artist Charlotte is also a long-time ambassador for Women for Women International, a charity that helps female survivors of war rebuild their lives. In 2019 she pledged £1million to fund their projects, and she continues to support them via ongoing initiatives and collaborations.
Jo Malone – We all love a Jo Malone candle and scent, and who doesn’t like receiving one as a special gift?! The fragrance legend has over 20 years’ experience in the business. Initially she trained as a facial therapist but fell in love with fragrance whilst working from her skincare clinic. Discovering a talent for creating beautiful, scented products by hand in her kitchen in 1993, word of mouth for her lovely potions spread quickly and so the brand grew. It was such a success that she sold it to Estee Lauder in 1999, and she continued to support Estee Lauder with the brand up until 2006, when due to breast cancer she decided to step away. From 2006 to 2011, she had a non-compete agreement with Estee Lauder for five years, preventing her from starting up another fragrance brand. In 2011 she launched her second brand, Jo Loves, which is once again another successful brand.
Nails Inc is a renowned nail polish brand created by Tatler’s fashion editor Thea Green. She realised that the UK was lacking in professional, high quality nail services for professional women with time constraints. Now with a portfolio of more than 150 polish colours and special effects and celebs like Alexa Chung and Victoria Beckham creating their own collections, the brand has come full circle with a growing presence in America.
Real Techniques was created by Sam and Nicola Chapman, a.k.a. the nieces of Princess Diana’s makeup artist Maggie Hunt. After achieving big-time YouTube fame via their channel Pixiwoo, the makeup artist sisters launched their brush line in 2011. It is now available in all well-known retailers.
Trinny London no surprise that Trinny launched a beauty brand, or that it has quickly established itself as a success in the industry, becoming a must-have in our makeup bags within just a few years of launching back in 2017. Trinny’s stackable products are what the brand’s best known for, but one Trinny London buy that has officially reached iconic status is the hero skin perfector, a cosmetics-skincare hybrid that promises to give you a flawless glow whilst helping to protect your skin day-to-day.
Working with Bespoke Advantage
Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – in developing and growing their brands across the beauty and wellness marketplace. If you are looking to launch a beauty or wellness brand or you are looking for support in expanding your brand across markets, GET IN TOUCH.
