In 2023, the Canadian beauty market experienced an impressive 18% growth from January to September, reaching an estimated value of CAD 11 billion (approximately USD 8 billion). This dynamic industry encompasses a broad range of products, including cosmetics, skincare, haircare, fragrances, and personal hygiene items. The sector’s expansion is driven by evolving consumer preferences, a growing focus on personal wellness, and a demand for eco-friendly and sustainable products.
Natural and Eco-conscious Products – There is a shift towards clean, natural, and eco-friendly beauty products. Consumers are opting for ingredients free of chemicals, such as sulphates and parabens, with brands like Evio Beauty and Nudestix gaining popularity for their sustainable approach. The market for natural cosmetics is projected to grow significantly by 2026, reflecting heightened awareness about personal health and the environment.
Wellness and Self-care – Canadians are increasingly focused on holistic wellness, with trends like cold plunge therapy, infrared sauna treatments, and Pilates gaining momentum. These practices address mental and physical well-being, aligning with the growing desire for self-care routines that are effective yet easy to integrate into busy lifestyles.
Technology Integration – Artificial intelligence (AI) is transforming the beauty shopping experience, particularly with personalized recommendations and AI-powered tools for skincare analysis. Many brands are using AI to better understand consumer preferences and offer customized solutions, making the beauty experience more tailored and interactive.
Sephora leads the Canadian beauty market as the largest beauty retailer, both in-store and online, with its website being the most visited for cosmetics in the country. With over 100 stores nationwide and a solid e-commerce platform, Sephora’s multichannel strategy has been key to its success. Amazon Canada, as part of the global Amazon network, plays a crucial role in providing consumers access to a wide range of beauty products with rapid delivery from its Canadian distribution centres.
Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – in developing and growing their brands across the beauty and wellness marketplace. If you are looking to launch a beauty or wellness brand or you are looking for support in expanding your brand across markets, GET IN TOUCH.