The beauty market in Australia had a $7,756 million revenue in 2021, according to Statista. Predictions indicate that the Australian beauty industry is expected to continue growing, with a projected growth rate of 3.10% from 2022 to 2026.
Australia is renowned for its beautiful beaches, the Great Barrier Reef, the Outback, great wine and sunshine. Equally it is renowned for Australians love for leading healthy lifestyles, so it is of little suprise that a number of leading beauty brands come from Australia – from Aesop to Alpha-H, Bondi Sands and Grown Alchemist, along with numerous indie beauty brands including some we have had the pleasure of working with such as Standard Procedure, and Alive Body.
The Australian approach to beauty is increasingly relevant in today’s market, the secret to beauty from an Australian perspective is taking care of yourself by using the right products that are as natural as possible. With a rising demand for clean, free-from products, A-beauty is very much on trend. Many Aussie beauty brands pride themselves on being vegan as well as toxic and cruelty free.
Ingredients
Australia is home to a diverse range of plants and ingredients that are used in skincare products. Many of these ingredients have powerful skin-loving properties, such as the ability to moisturise, nourish, and soothe the skin including tea tree oil, Kakadu plum, Tasmanian pepper berry, macadamia oil, avocado oil, aloe vera, and green tea.
All of these ingredients are safe and gentle on the skin, making them suitable for people with sensitive skin.
- Macadamia Oil has many benefits including being rich in antioxidants, vitamin E, and nourishing fatty acids. This trifecta of elements contributes to its exceptional benefits for skincare.
- Kakadu Plum, a true gem of the Australian landscape, is cherished for its vitamin C content. Kakadu plum has 100x the Vitamin C content of oranges, making it one of the best natural sources for this super antioxidant.
- Tasmanian Pepper Berry has powerful anti-inflammatory, anti-allergic and antimicrobial effects. It instantly reduces itching and burning and decreases the appearance of skin redness. It’s also packed with vitamins C and antioxidants.
Brands
Born out of the Adelaide Hills in South Australia, Jurlique is founded by Dr Jürgen Klein and his wife Ulrike. Since its birth in the 1980s, it’s become one of Australia’s leading skincare brands, bringing its homeopathic blend of organic ingredients to a wider market. Rose and lavender scents are at the forefront of their collection.
Frank Body’s body scrubs have taken the beauty world by storm. Their products are made from natural ingredients and are cruelty free packed with energising caffeine.
Co-founded by Australian supermodel Elle Macpherson, WelleCo follows the ethos that beauty works from the inside-out. Made using clean ingredients, the brand’s products are targeted at healthy skin, body and mind
Sand and Sky gained their popularity through social media and their pink clay mask has been a number One favourite amongst consumers. This Australian brand has been on beauty lovers’ radars for a while, you can’t miss them with their bright pink packaging.
There is a lot to appreciate when it comes to Australian beauty and wellness brands!
Working with Bespoke Advantage
Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – in developing and growing their brands across the beauty and wellness marketplace. If you are looking to launch a beauty or wellness brand or you are looking for support in expanding your brand across markets, GET IN TOUCH.
