Multiple industries are investing in generative AI technology to enhance their products and services and the beauty and wellness industry is a forerunner in this respect, where ‘beauty tech’ and
Consumer shopping habits are fascinating and ever changing. As a brand it is important to understand where and how they are shopping and what is influencing their decisions to optimise
In today’s rapidly expanding beauty industry, establishing a strong online presence is more crucial than ever. The digital landscape offers immense opportunities for beauty brands to connect with their audience,
Are you wondering how to build visibility, drive brand awareness and sales and consistently position your brand in the eyes of your target audience? Perhaps you have considered PR before,
Generation Alpha, those born from 2010 onwards are the first true digital natives. Raised with smartphones, AI, and TikTok influencers as normal parts of their daily life, they’re not just
In a world where technology shapes almost every aspect of our lives, it’s no surprise that the beauty industry is also undergoing a digital transformation. Artificial Intelligence (AI) is now
It is really interesting to discover how different generations shop across the beauty and wellness industry. Each generation brings its own distinct beauty preferences, influencing everything from the brands they
