The Future Belongs to Those Who Believe in the Beauty of their Dreams - Eleanor Roosevelt.
Bespoke Advantage
Bringing beauty to life
To create anything first you should able to visualise this. Through our inspirational resources, we share the latest industry news across marketing, beauty new product launches, innovative ingredients and packaging, must attend events as well as interview industry experts on our podcast to bring you insights and expertise.
Currently Making Big Waves – Vitamin D
Sunshine Vitamin – Vitamin D! Working in doors from home over the past year has meant that we have spent a lot more time indoors. Gone are the exotic holidays
The Merging of Beauty, Health, Wellbeing and Fitness
The words ‘inner and outer beauty’ have featured frequently over the years, particularly when talking about supplements. This week was World Mental Health Day and aptly enough I was contacted by a
You can’t build a business without a marketing strategy, plan and budget
Wondering how to build a beauty brand? Having a substantial marketing budget, certainly helps. One of the brands I worked with a few years ago had a marketing budget of
What is your marketing strategy and advertising and promotional budget?
Wondering how to build a marketing strategy? The ingredients to building a beauty brand include a mix of great product, packaging, ingredients, formulations, and a very successfully planned and executed
Skincare Continues to Grow
Skincare is a growing market, it has been growing for some time now, and it isn’t showing any signs of slowing down. In 2020 it was reported to be worth
Veganism Extends Beyond Our Diets
2020 was a big year for veganism in the UK. And judging by the response to Veganuary this year, the rise of the movement for culinary, social, and agricultural change is set
How to Build a Beauty and Wellness Brand
Beauty is evolving in a positive manner – more and more research is being invested into how closely linked our gut health is to how we look and feel. Inside out
The Modern Man – Redefining Wellness and Skincare for Men
We have always seen female models dabbing foundation and blusher onto their cheeks, even female fitness enthusiasts on their way to the newest yoga studio but in today’s world it’s
How Green is the Beauty Industry?
Green beauty and sustainability – how green is beauty? We have all heard of clean beauty, organic beauty, natural beauty … but where does being green fit into this? It
Building an ecommerce strategy for your brand
Whilst launching a brand to market traditionally involved launching into retail, times have changed. Whether you’re an emerging or an established brand, e-commerce is important to your success, it’s plays
Technology Transforms Beauty
Beauty becomes phygital. What exactly does this mean? A year into the pandemic has found the retail industry scrambling to find new and exciting ways to keep customers engaged
Looking After your Gut
We have known for some time, that there is a direct connection between our gut health and our mental wellbeing. ‘Trust your gut’ is an age old saying that relates to our
