The Future Belongs to Those Who Believe in the Beauty of their Dreams - Eleanor Roosevelt.
Bespoke Advantage
Bringing beauty to life
To create anything first you should able to visualise this. Through our inspirational resources, we share the latest industry news across marketing, beauty new product launches, innovative ingredients and packaging, must attend events as well as interview industry experts on our podcast to bring you insights and expertise.
Planning is key to your success
Building your marketing strategy. Is this something you have to hand, or are you winging it as you go along? If you are not a natural at planning, picture this
The Benefits of Tradeshows
Planning a successful trade show? As a former retail buying and product development director, I have spent a lot of time at trade shows. Across the UK, in Bologna, Cannes,
Personalisation is considered to be one of the biggest trends in the beauty industry
Personalised beauty is the future as brands reach out to their customers to cocreate. eCommerce has disrupted the way in which people shop as products become more and more accessible
Planning your Beauty Range
Beauty packaging considerations can be a minefield. You are completely inspired about your new brand, you can visualize this sitting on your favorite retailers’ shelves and it looks amazing! You
Why a Beauty Accelerator?
Developing my accelerator program came about by chance, like a lot of good things do. Based in the UK, I was approached by clients in Albania who wanted to develop a waxing
Skincare is a Growing Marketplace and Shows no Signs of Slowing Down
Skincare is a growing marketplace. The global Cosmetic Skin Care market size is forecast to reach $134 570 million by 2026, from $128 380 million in 2020, growing at a
What does being a brand founder mean?
Brand founders in the beauty industry … You are your business, the star of your show and the heart and soul of your company. You are responsible for the finances,
Currently Making Big Waves – Vitamin D
Sunshine Vitamin – Vitamin D! Working in doors from home over the past year has meant that we have spent a lot more time indoors. Gone are the exotic holidays
The Merging of Beauty, Health, Wellbeing and Fitness
The words ‘inner and outer beauty’ have featured frequently over the years, particularly when talking about supplements. This week was World Mental Health Day and aptly enough I was contacted by a
You can’t build a business without a marketing strategy, plan and budget
Wondering how to build a beauty brand? Having a substantial marketing budget, certainly helps. One of the brands I worked with a few years ago had a marketing budget of
What is your marketing strategy and advertising and promotional budget?
Wondering how to build a marketing strategy? The ingredients to building a beauty brand include a mix of great product, packaging, ingredients, formulations, and a very successfully planned and executed
Skincare Continues to Grow
Skincare is a growing market, it has been growing for some time now, and it isn’t showing any signs of slowing down. In 2020 it was reported to be worth
