Join Our Team

+44 (0)20 3332 0343

E: request@thebespokeadvantage.com

Join Our Team

+44 (0)20 3332 0343

E: request@thebespokeadvantage.com

Launching the Beauty to Life Business Club in London

This week marked an incredibly special milestone as we hosted our Beauty to Life Business Club launch event in London, bringing together an inspiring group of beauty founders, industry experts, and ambitious business owners ready to take their next step forward.

Held in the iconic setting of The Ivy, Covent Garden, the morning set the perfect environment for connection, collaboration, and strategic thinking. The event marked the official launch of the Beauty to Life Business Club, a curated community designed to help founders connect, learn, and grow alongside industry experts.

Learning from Industry Experts

One of the highlights of the morning was our expert panel discussion, which explored the realities of scaling a beauty business in today’s competitive landscape. We were privileged to welcome an outstanding group of speakers who each brought a unique perspective:

  • This is Unicorn – sharing valuable insight into navigating the world of Amazon.
  • Hera Beauty – offering a manufacturer’s perspective on scaling production and preparing for growth.
  • Wrapology – providing expertise on packaging strategy, sustainability, and brand presentation.
  • Janet Milner-Walker – our founder, sharing her extensive industry experience.

Together, the panel delivered practical, real life-experience advice on the realities of building a beauty brand, from refining operations and preparing supply chains to making confident commercial decisions. Many founders begin their journey with creativity and passion, but as businesses grow, the need for structure, commercial understanding, and long-term planning becomes increasingly important.

How to Join the Beauty to Life Business Club

One of the most exciting conversations throughout the morning was around how businesses can continue their journey beyond the event and become part of the ongoing community. Starting in June 2026, the Beauty to Life Business Club has been created specifically for ambitious beauty founders who are ready to strengthen their business foundations and scale with clarity and confidence. Membership is designed to support founders at various stages of growth from those preparing to scale, to those looking to refine strategy or strengthen their commercial approach.

Members benefit from a structured programme of support throughout the year, including:

  • Annual 1-to-1 Strategy Session – A dedicated session designed to help founders step back from the day-to-day and create a clear plan for the year ahead.
  • In-Person London Events – Nicely curated gatherings that provide space for collaboration, connection, and meaningful conversations with fellow beauty leaders.
  • Masterclasses and Expert Sessions = Practical learning sessions covering marketing, operations, leadership, sales, and growth—delivered by trusted industry experts.
  • Monthly Hot Seat Coaching Sessions – Live sessions where founders can bring genuine business challenges and receive immediate feedback, guidance, and accountability.
  • Access to the Full Beauty to Life Programme – A structured framework and resource hub that supports founders at every stage of building and growing their business.

In addition, new members receive a personalised brand review, designed to identify opportunities for growth and refinement, helping businesses accelerate their progress with expert insight.

The club operates as a curated membership community, ensuring that every member is surrounded by like-minded business owners who are serious about building something sustainable and commercially strong. Membership is available by application, ensuring the right mix of businesses and expertise within the group.

We left the event feeling inspired, energised, and incredibly proud to be surrounded by businesses that are committed to growth, innovation, and thoughtful decision-making.

Ready to Take the Next Step in Your Beauty Business? Apply now to join the Beauty to Life Business Club and start your next phase of growth.

About Beauty to Life

The Beauty to Life Business Club is a curated ecosystem for ambitious beauty and wellness founders building commercially strong, strategically structured, and purpose-led brands.

It brings together founders, operators, suppliers, and industry experts within a focused environment designed to support:

  • Strategic development
  • Commercial clarity
  • Industry insight
  • Peer connection and collaboration

 

About Bespoke Advantage

Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – to develop and grow their brands across the marketplace. If you are looking to launch a brand in the industry, or for support in expanding your brand across markets, get in touch, we would love to hear from you – Get in touch.

Strategic Beauty. Global Expertise.

Bespoke Advantage is an international beauty brand consultancy. We support you with translating your blue sky thinking into reality. From brand identity and visual language to product development and go-to-market strategies we provide you with a seamless, turnkey service
We are proud to work alongside a diverse portfolio of clients across the globe—from the Middle East, Asia, Africa, Australia, North America, and Europe – including visionary entrepreneurs, multi-award-winning brands, investors, retailers, trade bodies, and embassies.
By partnering with us you will come to realise that we shine a global lens on every brand we collaborate with, and our insights are underpinned by creativity, commerciality and deep industry expertise.
If you’re ready to build something remarkable, get in touch, we would love to hear from you.
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Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Director, International Markets, TIQ, Queensland
‘I have been working with Janet and her team at Bespoke Advantage for over a year and my experience has been nothing short of excellent. My dream of developing a brand is coming to life with Janet’s expertise and her team’s patience and perseverance. Janet is organized and delivers on what she promises. As I set out on a mission to develop a brand, I quickly learned that there are details that I would not be able to manage without the Bespoke team. From packaging to branding, testing and compatibility, developing a brand requires a team that has experience. Janet and her team are wonderful to work with since they have the experience and the understanding of how to build a brand that will be attractive to the consumer. Janet never makes decisions without my approval and always listens to what my vision is for the brand. They are working toward making my dream come true. I highly recommend Bespoke Advantage to help anyone who is looking to develop a brand.’
Wellness BrandFounder & CEO
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
Founder, Standard Procedure
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
MD, Global Travel Retail Company
“Pop up started yesterday with everyone raving about how nice our branding/packaging looks!”
FounderSkincare Brand
“It has been an absolute pleasure to work with you and your team. Thank you for the excellent work. I am very pleased to see the outcomes are starting to flow through and demonstrate the return on the investment.''
Foreign EmbassyHead of Trade
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
Senior trade advisor, Enterprise Ireland
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
Buyer, M&S, London
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
General Manager, Harvey Nichols, Al Tayer Group, Dubai
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’
Founding Member, BeautytoLife, Bridgette
“Thank you Janet and Team, we thoroughly enjoyed the presentation, and the quality of your materials is outstanding!''
Alive Bodycare CEO