Join Our Team

+44 (0)20 3332 0343

E: request@thebespokeadvantage.com

Join Our Team

+44 (0)20 3332 0343

E: request@thebespokeadvantage.com

An Investment Deck for a Hair Stylist to Hollywood Stars

Success Highlights:

  • Developed an investment deck for a hair artist to Hollywood stars, for investment to
    develop his hair care brand.
  • Market research of the premium global hair care market.
  • Competitor analysis of the global hair care market.
  • Determining the pricing, positioning, and margins of his hair care range.
  • Finalising the mission and vision statement, and brand identity for his hair care range
    Sourced the packaging for his product range.

The Issue:

A hair artist to Hollywood stars approached us to develop an investment deck to raise investment, to create his range of sustainable hair care products. With over 20 years’ experience in working on Hollywood sets, he has formulated a range of hair care products, to bring Hollywood glamour to our daily hair care regimes and was looking for investment to bring his concept to market. In addition to putting together his investment deck, we were also tasked to source from one supplier primary packaging options available in smaller volumes, that were on brand and more cost effective. Sustainable options were a priority with a focus on reducing plastic wherever possible.

Our Approach and Results:

  • Market research of the premium global hair care market including conducting a competitor analysis of the global hair care market – we researched brands in terms of their product line up, marketing, campaigns, new launches, and branding.
  • Determining the pricing, positioning, and margins of his hair care range.
  • Finalising the mission and vision statement, and brand identity for his hair care range.
  • Sourcing of appropriate packaging for a range of 17 hair care products from suppliers based in the UK, Europe, and the Far East.
  • Creating briefs and identifying potential suppliers across the UK, Europe, and the
    Far East.
  • Evaluating supplier quotations.
  • Negotiating pricing, MOQ’s, lead times.
  • Presented findings to client with key recommendations for his supply chain.

 

Working with Bespoke Advantage
Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – in developing and growing their brands across the beauty and wellness marketplace. If you are looking to launch a beauty or wellness brand or you are looking for support in expanding your brand across markets, GET IN TOUCH.

Strategic Beauty. Global Expertise.

Bespoke Advantage is an international beauty brand consultancy. We support you with translating your blue sky thinking into reality. From brand identity and visual language to product development and go-to-market strategies we provide you with a seamless, turnkey service
We are proud to work alongside a diverse portfolio of clients across the globe—from the Middle East, Asia, Africa, Australia, North America, and Europe – including visionary entrepreneurs, multi-award-winning brands, investors, retailers, trade bodies, and embassies.
By partnering with us you will come to realise that we shine a global lens on every brand we collaborate with, and our insights are underpinned by creativity, commerciality and deep industry expertise.
If you’re ready to build something remarkable, get in touch, we would love to hear from you.
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Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Director, International Markets, TIQ, Queensland
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
Senior trade advisor, Enterprise Ireland
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
MD, Global Travel Retail Company
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
Founder, Standard Procedure
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
General Manager, Harvey Nichols, Al Tayer Group, Dubai
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
Buyer, M&S, London
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’
Founding Member, BeautytoLife, Bridgette