Join Our Team

+44 (0)20 3332 0343

E: request@thebespokeadvantage.com

Join Our Team

+44 (0)20 3332 0343

E: request@thebespokeadvantage.com

Build your Brand with Bespoke Advantage

Are you wanting to build a beauty brand?

Welcome to Bespoke Advantage. We look forward to the opportunity to discuss how we can support you from ‘concept to shelf’. There are many positives to creating your own brand, and it provides you with numerous advantages.

* You can launch your brand as a single product in a single category in a single market
* You can extend your brand into a range of products, into other categories, into multiple markets
* You can sell your brand online directly to consumers through your own website
* You can sell your brand online via other e-commerce websites
* You can sell your brand online via marketplaces
* You can open up a retail shop or a chain of retail shops
* You can sell your brand via other retailers – or travel retail – in your local market and globally
* You can license your brand name and extend you brand into other sectors
* You can sell your brand onto investors

A beauty brand is not something you develop on a whim. It requires careful thought and consideration, as well as financial planning each step of the way. Without a clear process and system in place, it can be a daunting process. We understand the countless decisions that go into planning exactly what you want and the importance of having a clear plan in place from the moment you start creating your brand.

We exist to help you to bring your brand to life. We apply a structured process to every brand we create that walks you through what you need to do from ‘concept to launch’ and through our agency, consultancy services and workshops, we will show you how to do this too. If you would like to discuss how we can work with you to develop and grow your brand in the marketplace, GET IN TOUCH, we would love to hear from you.

From ‘Concept to Shelf’

CONCEPT CREATION
Niching has far reaching implications across your company. It provides your business with a distinct point of view, a distinct way of working and a distinct solution. It helps you with the development of your product strategy. Whether you are creating a brand for the first time, refreshing your brand or extending your brand, we will inspire you with ideas and solutions which suit you best, carving out your niche in the marketplace.

We will discuss the process from ‘concept to shelf’ with you and help you to develop a financial budget, to put your mind at ease.

STRATEGY, PROCESSES, SYSTEMS
Start with the end in mind. Now that you are inspired and you have a clear idea in mind of what you want to achieve, it’s time to start planning your product range, packaging, design and formulations. This requires putting clear processes and systems in place from the start, incredibly important to ensuring you create what you have in mind.

What Do You Stand For?

Every brand has a story and a brand personality, something that makes them unique. This takes time to build, and needs to be done step by step, piece by piece, day by day, online and offline within your industry and your niche. What makes you different and why should customers buy your products? We will work with you to create this.

PRODUCT DEVELOPMENT
Having developed products across categories working with leading chemists, packaging companies, graphic designers across Europe, US and Asia we can help you to develop your product range. You can outsource this to us, or we can work alongside you, training and developing your team along the way.

BRAND IDENTITY AND MARKETING
Branding and your marketing campaigns need to consider the look, feel and ingredients within your products, the claims you would like to make and the stories you are going to share to sell these products. Whilst people buy a product based on the brand delivering their promise, initially they are attracted to the product because of the way the product looks. Packaging, POS material, the way the product is merchandised in-store, your advertising, website and social media are incredibly important facets to building the strength of your brand.

BRAND RELAUNCHES
How does your brand compare to your competitors? Is it consistent and impactful? You can completely transform your brand by addressing your design, marketing and packaging without having to redevelop it from scratch.

BRAND EXTENSIONS
Perhaps you launched with 1 product in 1 market, this has sold well, now you would like to extend your brand. What categories should you extend this into?

Work with Industry Specialists

STRATEGIC ADVICE
Are you a start-up, business owner, established company looking for expertise and resources to develop your beauty brand? We will create a bespoke solution for you based on your needs and budget.

BRAND CREATION WORKSHOPS
Perhaps you have a great idea in mind, but need help and advice on how to go about developing and executing your ideas? We offer personalised 1-2-1 workshops, delivered over the course of a day in London, to help you to pull together your ideas into a clear strategy.

WORK WITH US
Whether you are creating a brand for the first time, refreshing your brand, or extending your brand, we are here to inspire your thinking and to help you in identifying your USP. If you are looking for support in developing a brand in the beauty or wellness industry or you have an existing brand and you are looking to reposition this,  we would love to hear from.

Working with Bespoke Advantage
Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – in developing and growing their brands across the beauty and wellness marketplace. If you are looking to launch a beauty or wellness brand or you are looking for support in expanding your brand across markets, GET IN TOUCH.

Strategic Beauty. Global Expertise.

Bespoke Advantage is an international beauty brand consultancy. We support you with translating your blue sky thinking into reality. From brand identity and visual language to product development and go-to-market strategies we provide you with a seamless, turnkey service
We are proud to work alongside a diverse portfolio of clients across the globe—from the Middle East, Asia, Africa, Australia, North America, and Europe – including visionary entrepreneurs, multi-award-winning brands, investors, retailers, trade bodies, and embassies.
By partnering with us you will come to realise that we shine a global lens on every brand we collaborate with, and our insights are underpinned by creativity, commerciality and deep industry expertise.
If you’re ready to build something remarkable, get in touch, we would love to hear from you.
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Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Director, International Markets, TIQ, Queensland
‘I have been working with Janet and her team at Bespoke Advantage for over a year and my experience has been nothing short of excellent. My dream of developing a brand is coming to life with Janet’s expertise and her team’s patience and perseverance. Janet is organized and delivers on what she promises. As I set out on a mission to develop a brand, I quickly learned that there are details that I would not be able to manage without the Bespoke team. From packaging to branding, testing and compatibility, developing a brand requires a team that has experience. Janet and her team are wonderful to work with since they have the experience and the understanding of how to build a brand that will be attractive to the consumer. Janet never makes decisions without my approval and always listens to what my vision is for the brand. They are working toward making my dream come true. I highly recommend Bespoke Advantage to help anyone who is looking to develop a brand.’
Wellness BrandFounder & CEO
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
Founder, Standard Procedure
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
MD, Global Travel Retail Company
“Pop up started yesterday with everyone raving about how nice our branding/packaging looks!”
FounderSkincare Brand
“It has been an absolute pleasure to work with you and your team. Thank you for the excellent work. I am very pleased to see the outcomes are starting to flow through and demonstrate the return on the investment.''
Foreign EmbassyHead of Trade
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
Senior trade advisor, Enterprise Ireland
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
Buyer, M&S, London
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
General Manager, Harvey Nichols, Al Tayer Group, Dubai
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’
Founding Member, BeautytoLife, Bridgette
“Thank you Janet and Team, we thoroughly enjoyed the presentation, and the quality of your materials is outstanding!''
Alive Bodycare CEO