International Beauty & Wellness Brand Consultancy

Welcome to Bespoke Advantage

We Build Beauty Brands

Bespoke Advantage is a London-based international beauty and wellness consultancy, specialising in building and scaling brands across global markets. We support our clients in developing robust, future-ready portfolios – guiding them from strategic conception through to international market expansion.

Our services encompass Strategic Brand Development and Insights, Branding and Rebranding, Product Development, PR, and Market Entry Strategy. With decades of industry expertise, we enable our clients to diversify their product ranges, optimise their positioning, and we create bespoke solutions that respond to evolving consumer demands.

We partner with award-winning brands, multinational retailers, investors, trade organisations, and embassies, operating across the retail and professional sectors. Our expertise spans luxury and high-performance haircare, hospitality and spa, advanced aesthetics, and premium nail care. With a client base across the Middle East, Asia, Africa, Australia, North America, and Europe, we bring an international perspective with an understanding of cultural nuances.

At Bespoke Advantage, we value collaboration, integrity, and meaningful commerce, with an appreciation for sustainability. Our 360-degree approach means we operate as an extension of your leadership team – aligning strategic vision with execution to deliver measurable growth.

In addition, our Beauty Business Club provides our clients with access to a global network, structured learning, and expertise in the beauty industry. Through mastermind sessions,  coaching, online courses, and immersive experiences, we equip them with insights and connections needed to move forward from concept to international expansion.

If your organisation is looking for a trusted partner to accelerate your growth, expand internationally, or future-proof your portfolio, we would be delighted to explore how we can work together.

SERVICES

These are some of the ways in which we can help you

Join US AT our NEXT event - how ai is redefining strategies for beauty brands

Join us for an eye-opening session on how AI is revolutionising beauty marketing, from smarter campaign targeting to hyper-personalised customer journeys.

AI is rewriting the beauty marketing playbook. Janet Milner-Walker, founder of Bespoke Advantage, will share what’s changing across the UK beauty retail landscape, and how innovation meets customer experience.

Joining her is the team from Foundation Agency, experts in AI-driven performance marketing. Olivia Ford will reveal how predictive analytics and smarter targeting are helping beauty brands turn browsers into loyal customers.

Brands we have worked with ...

Our Latest Insights

We love to share and connect in a meaningful way. READ MORE IN OUR BLOG

As Featured In

Case Studies

Here is a taster of some of our work. READ MORE IN OUR CASE STUDIES

Developing a Functional Drinks Brand

Slim Lilly, curbing your appetite and supporting health weight management: ‘Slim Lilly is an award-winning range of functional drinks developed by an award-winning slimming Doctor, with the benefit of curbing

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