Launching a Natural Skincare Brand
‘So, Kyomi London was born – a collection of high-performance natural skincare products, high in Vitamin C and active ingredients, enhanced by science.’
Wondering how to build your beauty brand? Do you have a great idea for creating your brand in the beauty or wellness space but you don’t know where to start?
The global natural and organic beauty market was worth US$11.5 billion in 2018. It is forecast to grow more than double this figure by 2025, reaching an estimated US$23.6 billion by the close of 2025, growing at a CAGR of 9.4% between 2019-2025.
It’s exciting to see new entrepreneurs entering this space, with some great innovations in mind, in the UK, and internationally. Entrepreneurs, starting out from the very beginning with a launch of one or two products, to well-established companies likes spas, salons, and retailers are identifying opportunities to grow their business through launching new brands.
One of the most important steps to take, before developing a new product or brand, it to create a clear strategy. Building a brand takes time and requires an investment – you need to carefully consider what products you are going to create, and how you are going to sell your products and what marketing you need to do.
There are a few elementary ingredients that go into building a beauty brand – from packaging, to formulations, developing a strong marketing strategy, social media, content strategy, PR and sales. Having a great product that delivers upon its promise is of little consequence if you haven’t budgeted to invest money in growing your brand.
If this all sounds a bit daunting and you don’t know where to begin, we can help you with this. As an international beauty brand consultancy, we work with well-established beauty and wellness brands, with retailers, investors, trade bodies and others to develop their brand from ‘concept to shelf’. We apply a structured process to every brand we create that walks you through what you need to do from ‘concept to launch’ and through our outsourced product development services, workshops and our beauty accelerator program, we will show you how to do this too. GET IN TOUCH.
We have worked with start-ups, to retailers and luxury brands based internationally, here’s a taster of some of our work. READ MORE IN OUR CASE STUDIES
‘So, Kyomi London was born – a collection of high-performance natural skincare products, high in Vitamin C and active ingredients, enhanced by science.’
‘Kutemwa Skincare is an African inspired skincare range based on sharing the simplicity and efficacy of natural ingredients. We take you across the rich tapestry of Africa, seeking out the beneficial properties of nature from Cape Town to Cairo. Come and join us on our journey!’
‘Simone Thomas is a multi-award-winning entrepreneur and the founder of Simone Thomas Wellness. As a sought-after hair loss consultant.’
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’