Your vision is to build a successful brand in the beauty and wellness industry – you may be new to the sector or perhaps you have already built a successful business and you are looking for expertise you can trust, based on proven results, to expand your business internationally. We partner with you to make this happen.
As an expert team of hand-picked industry specialists with deep sector knowledge and years of experience, we provide you with a turnkey solution and dedicated support. We apply a holistic 360° cross-functional approach to make your brand shine, underpinned by four key pillars – Strategy, Branding, Product Development, and Market-Entry.
We love collaborating with our clients to bring your ideas to life, over the years we have worked with well-established beauty and wellness brands, retailers and companies based across different regions of the world – read our case studies. Working together with us, you will know that we are more than just another consultancy, we are your team.
Our brand promise is to ‘bring beauty to life’. Our mission is to empower you with clarity, creativity, commerciality. Our vision is to become your go-to partner when developing your brand in the beauty and wellness sector. Get in touch and let’s discuss how we can support you with making things happen.
Collaboration. We believe that collectively we can achieve far more than we can individually.
Passion and Integrity. We value the brands we partner with, and stand by your brand promise as our own.
Meaningful Commerce. We work with inspired businesses who care about making a difference in the world.
‘There is no denying that the beauty industry is an exciting and fast-moving marketplace. It is fascinating to watch the changes that have taken place as the boundaries between beauty, wellness, nutrition and fitness have merged – ‘inside out beauty’ has truly evolved. It has also been interesting to watch the power shift from brands to consumers. Thanks to technology consumers are demanding transparency and authenticity from today’s brands. When it comes to the business of beauty, developing a brand from an idea to a physical product isn’t easy. There are so many facets to understand – from product design, to packaging, content and getting your brand into retail. The retail environment has changed significantly with the launch of ecommerce, marketplaces, affiliate marketing and influencers. However the principles for success remain the same. Great Innovation. Developing products people want and need and making them easy to purchase.’
With an MA in Strategic Marketing and a Diploma in Purchasing and Supply Chain Management, and over twenty years’ experience in retail buying, product development and marketing – working for contract manufacturers, beauty brands, retailers, travel retailers and distributors in the UK, Dubai and South Africa – Janet Milner-Walker knows what is required to build a brand from the ground up. Prior to founding Bespoke Advantage she held positions as Global Product Director for Crabtree & Evelyn; Head of Beauty Buying & Merchandising for Al Tayer Group in Dubai, Global Marketing Manager for the De Beers Group, and senior buying and product development positions for the Heinemann Group, M&S, Boots, Body Shop. With a desire to help people to make a positive impact across this industry and having seen the challenges faced by brands in bringing products to market, in 2017 she founded Bespoke Advantage.
Janet and the team at Bespoke Advantage help brands thrive. If you are looking for support, Get in touch, we would love to hear from you.
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’