
Developing a Functional Drinks Brand
Slim Lilly, curbing your appetite and supporting health weight management: ‘Slim Lilly is an award-winning range of functional drinks developed by an award-winning slimming Doctor, with the benefit of curbing
One of the ways in which to grow your business and to increase your market share, it to launch your brand into a new category. Beauty brand extensions enable you to build your business and to engage with new leads.
Over the years we have seen numerous collaborations between brands across categories, from some of the world’s largest brands like Fenty venturing into fragrance to the iconic Harrods creating beauty only related stores. From embracing pop culture to reaching a younger audience through collaborations with artists and innovators, brands have become far more creative in their approach to reaching a new audience.
The Benefits of Extending your Brand
Brand extensions are not a new phenomenon. Louis Vuitton, Jamie Oliver and Paris Hilton have all added their names to products – from beauty, to fashion, fragrance, hotels, and homewares to name but a few. Before you venture into a brand extension, you truly need to understand your brand equity – how people perceive and value your brand – and their anticipated response should you decide to extend your brand. Not every brand extension is the right extension for your brand, so tread carefully when considering your approach.
As an international beauty and wellness consultancy, we work with clients from different regions of the world including the US and Canada, to develop and build their brands. Interested? Let’s discuss how we can help you.
Here is a taster of some of our work. READ MORE IN OUR CASE STUDIES

Slim Lilly, curbing your appetite and supporting health weight management: ‘Slim Lilly is an award-winning range of functional drinks developed by an award-winning slimming Doctor, with the benefit of curbing

‘‘From the initial product, to creating beautiful packaging, everything has been seamless. Last year apart from all the press awards we won, we also featured in lots of magazines and