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Official Biography
Janet Milner-Walker is the founder and managing director of Bespoke Advantage, and of BeautytoLife. She is also an international speaker, a trusted advisor, a coach, and a freelance writer. She speaks at industry events, guest lectures at universities and writes for publications.
Today’s consumers are as passionate about the brands they buy into as they are about the products that they purchase. Janet Milner-Walker shares more with TopicUK, Sept 2024, on why it is important to build a brand with purpose.
Read MoreBuilding a memorable brand that stands out is critical in today’s fast-moving digital world where new brands are being discovered daily on TikTok. Janet Milner-Walker shares more on how to build a brand that has impact, with Yorkshire BusinessWoman, Sept 2024.
Read MoreMen’s grooming is a booming industry – valued at $58.46 billion in 2023, and forecast to reach $85.53 by 2032, if you are thinking of launching a brand in the men’s grooming industry, now is the time. Janet Milner-Walker shares more on what is driving growth with TopicUK, August 2024.
You can pair back your beauty regime in Summer, less is definitely more. Janet Milner-Walker shares more with Yorkshire Businesswoman, August, 2024 on a selection of go-to products to enjoy those long, lazy days in the sun.
The Body Shop has secured a new owner, which provides the retailer with opportunities for continuity and growth. Having had a number of owners over the past few years, each with a different outlook and strategy, what does this acquisition mean for their future? Janet Milner-Walker shares more on this with Cosmetics Business.
Did you know that body care accounted for $31.26 billion of the $181.20 billion skincare market in 2023? Self-care and wellness have taken centre stage following the pandemic. Janet Milner-Walker shares more with Yorkshire Business Woman on what is driving this growth in their June issue, pages 42 – 43.
Whether a heritage brand, or new to market indie beauty brand, there are a number of factors that are critical to achieving success and remaining relevant in today’s market. Janet Milner-Walker shares more on this with Topic UK, in their June issue, pages 68 – 69.
Many of us have a carefully edited library of fragrances we turn to, dependent upon an occasion, our mood and how we want to feel. There is a lot happening in the world of fragrance in 2024. Janet Milner-Walker shares more on this with Topic UK, in their April issue, pages 76 – 77.
One of the biggest trends emerging in 2024 is how we are prioritising our health more than ever before. Janet Milner-Walker shares more on this with Yorkshire Business Woman in their April 2024 publication, pages 82 – 83.
The beauty industry is a buoyant industry, that despite economic challenges, playing out globally, has remained comfortably afloat. Janet Milner-Walker shares more on the changes that drove growth in 2023, with Topic UK in their February ’24 issue.
As 2024 rolls in, beauty remains firmly in the eyes of the consumer. Janet Milner-Walker highlights the top 10 beauty trends we can anticipate seeing in 2024 with with Yorkshire Business Woman, in their February ’24 issue.
Recents events have highlighted the impact TikTok has on Gen Alpha as 10 year old’s marched into Sephora demanding products from Drunk Elephant and other beauty brands. Janet Milner-Walker shares her thoughts on how retailers and brands should address this with Cosmetic Business, January 2024.
The beauty industry is a resilient industry – and over 2023 we have seen the launch of new innovative products and brands, brand collaborations, store openings and mergers and acquisitions fueling sales. Janet Milner-Walker share her thoughts with Howard Kennedy in their latest retail report, January 2024.
How sustainable is my beauty regime? This is a big question that most consumers ask themselves when buying new products… more of us than ever are opting to make sensible decisions when filling up our makeup bags but defining sustainability isn’t simple. Our founder, Janet Milner-Walker shares her thoughts with The Guardian, 6th January 2024.
Pop-up stores are an attractive route to market, particularly for direct-to-consumer brands, and for international brands launching into a new market. Our founder Janet Milner-Walker shares more on how to achieve a successful pop-up launch, with TopicUK, December 2023, pages 70 – 71.
Read MoreIt has been great to watch how The Hut Group has diversified in several directions over the past few years. Our founder Janet Milner-Walker talks to Beauty Independent regarding their latest acquisition of Biossance – an American clean beauty brand.
Read MoreMuch has been circulating about The Body Shop, and who is going to buy it next. A global success, acquired by L’Oreal and then Natura & Co. the question arises how does a brand with longevity remain relevant. Janet Milner-Walker shares more on this in Topic UK, October 2023, pg’s 84 – 85.
The Body Shop is up for sale, a third time, but who is going to buy it? Janet Milner-Walker speaks to Julia Wray, editor of Cosmetic Business about the changes that have impacted the business, in September 2023 Cosmetic Business.
Read MoreOne of the categories driving significant growth over the past twelve months is hair care, specifically premium hair care. Janet Milner-Walker discusses what’s driving this growth with TopicUK, pg’s 92 – 930, Aug ’23.
Over the past twelve months, costs have been spiraling out of control globally, resulting in economic instability and disruption to businesses across the board. Janet Milner-Walker discusses the knock-on affect of rising prices, on consumers purchasing habits in the latest Yorkshire Businesswoman, pg’s 18 – 20, June ’23.
91% of UK beauty shoppers say sustainability and ethical considerations are important when buying beauty products, however 83% believe the industry could be more transparent. Janet Milner-Walker discusses sustainability in her latest article for Topic UK, pg 82 – 85, June ’23.
The global skincare industry is forecast to reach sales of over $207 billion by 2028, and it shows no signs of slowing down soon – Janet Milner-Walker shares more in her latest article for TopicUK, April ’23, pg’s 80 – 83 on what is driving growth.
What better way to celebrate International Women’s Day than to pay homage to British women who are making strides across the beauty industry? Janet Milner-Walker shares more in her latest article for Yorkshire Business Woman, April ’23, pg’s 66 – 69.
We are thrilled to announce that Janet Milner-Walker is a judge at Next Generation Programme with Enterprise Nation. This programme is run with Optivo, for 18 – 24 years old entrepreneurs who are are residents with Optivo and partner housing Associations. They will pitch their business plans to win a grant. https://lnkd.in/eyQ9bf_A.
Scents have a way of conjuring up memories, of times long past, birthdays, engagements, weddings, and favourite holidays that draw upon our emotions and nostalgia. Janet Milner-Walker shares the latest trends in fragrance with Yorkshire Businesswoman, December 2022, pg 71 – 73.
StartUp UK is aimed to support entrepreneurs who want to start or grow their own business. We will be joined by Catherine Erdly, founder of the Resilient Retail Club and Janet Milner-Walker, founder and managing director of Bespoke Advantage.
Read MoreWe are super excited to be joining Enterprise Nation at The Wellness Exchange. Our founder Janet Milner-Walker is a keynote speaker and will share how to present your brand into retail. Join us Friday 14th October, in London. Register for your tickets today.
I am sure you have heard the term ‘Metaverse’, but what does this mean in relation to beauty? Janet Milner-Walker discusses this with Yorkshire Business Woman October 2022, pages 30 – 33.
So, here’s the magic question – to supplement or not to supplement- which side of the fence are you sitting on? Janet Milner-Walker shares more on this in Topic UK October 2022, pages 84 – 87.
Fermented skincare is rich in healthy bacteria and probiotics and can support the skin in balancing and strengthening microorganisms that make up our skin’s microbiome. In the August ’22 edition of Yorkshire Business Woman Janet Milner-Walker discusses why we should include these in our skincare regime. Pages 26 – 28.
The Balance Festival took place on 19th June ’22 in London and Janet Milner-Walker with Deborah Goldweis and Geraint John, discussed what to consider when building a wellness brand, introducing BeautytoLife® a beauty business accelerator by Bespoke Advantage®.
Our founder Janet Milner-Walker discusses what it takes to launch and run a successful business, with the team at BDB Pitmans in their latest edition June ’22 of Building Better Magazine. Read more pages 8 – 10.
In the June ’22 edition of Yorkshire Business Woman Janet Milner-Walker discuses how the pandemic has made us consider and value our health and wellbeing from the inside out. Read more pages 32 – 34.
The beauty industry is a hot bed at the moment with new product launches, acquisitions and collaborations. Janet Milner-Walker discusses what’s happening in the marketplace with Topic UK pages 82 – 84, May 2022.
Read MoreBespoke Advantage® exhibited at The White Label Show at the Excel Centre in March ’22, and Janet Milner-Walker was a keynote speaker discussing The Power of a Personal Brand.
Janet Milner-Walker shares with Grazia Online Middle East, why more celebrities are launching beauty brands, despite not all of them achieving the same level of success.
Read MoreJanet Milner-Walker, shares her thoughts on personalisation – pg 9 – 11, BW Confidential.
Read MoreClean beauty is a buzzword that is back on our radar, but what does it mean, and should we prioritise brands that are ‘clean’? The word itself is confusing. Janet Milner-Walker discusses the terminology, and deciphers the facts and fiction in Topic UK, March 2022, pages 76 – 79.
Read MoreJanet Milner-Walker discusses the latest partnership between Walmart and Space NK with Beauty Independent, across 250 stores and online with 600 products from 15 different brands.
Read MoreJanet Milner-Walker, talks Skin Health with Victoria Gosling OBE, Chief Executive for GB Snowsport, Board member for the British Olympic Association and Chair of Rugby Centurions. Victoria has a renowned career in the military, including as Chief Executive for Invictus Games 2016 in Orlando. Yorkshire Business Woman, Jan’ 2022, pg 38 – 41.
Read MoreBetween 2014 and 2019 the number of vegans in the UK quadrupled – January 2021 there are reported to be over 79 million vegans based globally. What does it take to become registered as a vegan beauty brand? Janet Milner-Walker discusses more in Yorkshire Business Woman, December 2021, pages 26 – 30.
Read MoreAyurveda has been around for more than 7000 years. Of late there are more Ayurvedic brands launching into the UK, whilst not ‘new age’ it appears we are more in touch with our needs. Janet Milner-Walker sheds the light on Ayurveda in Topic UK, December 2021, pages 82 – 85.
Read MoreBeauty, like fashion, creates a lot of waste, not all packaging related but that also comes from other parts of the supply chain. Janet Milner-Walker shares more on the impact of the beauty industry on global warming – Yorkshire Business Woman, November 2021.
Read MoreTraditionally we associated beauty with skincare, cosmetics, fragrances, however this category has shifted significantly as consumers focus more on ‘inner and outer beauty’. Janet Milner-Walker shares more on what’s driving sales in the beauty industry on page 88 – 91 of Topic UK‘s October 2021 edition.
Read MoreFragrances have the power to capture memories – our first kiss, weddings, the birth of our first child, churches and funerals, long balmy summer holidays and cold winter retreats. Janet Milner-Walker shares the latest trends in the fragrance industry on page 47 – 49 in Yorkshire Business Woman September 2021.
Read MoreSpas are now designed to also address health and wellbeing, from the inside out through wellness resorts, laughter therapy, hypnosis, thermae, thalassos, medispas and health clinics. Janet Milner-Walker shares insights into what this means for the future of spas on page 78 – 79 in the latest edition of Salon Evo UK, Sept/Oct 21
Read MoreThe haircare category has seen changes throughout the pandemic, whilst introducing a number of new trends. Read Janet Milner-Walker’s feature in the latest Salon Evo UK mag. P.94-95 July/August 2021.
Read MoreHaving spent the past year cocooned indoors, we have been recreating spa experiences from the comfort of our homes. Janet Milner-Walker shares what this means for the future of spas, page 88 – 89 in Salon Evo North America
Read MoreEvents over the past year have certainly been interesting in more ways than one. Not only have we have had to explore a new way of living and working online, but we have learnt how to pamper ourselves from the comfort of our homes. Janet Milner-Walker shares how this has changed our beauty habits, read more on page 78 – 80 in Topic UK June 2021 edition.
Read More‘The Attenborough Effect’ is purported to have led to a 53% decrease in the use of single use plastic, 82% of whom now consider sustainable packaging key to their choice when selecting products (GlobalWebIndex). Janet Milner-Walker explores trends driving the industry with consideration for our planet in Salon EvoUK page P82 – 83, May/June 2021.
Read MoreClean beauty has been an all-encompassing umbrella for several terms, with people confused about its true meaning, Janet Milner-Walker shares more on what clean beauty truly means in Yorkshire Business Woman April 2021.
Read MoreWe have all heard about the ‘Big Idea’ in business. If you are staring at a blank screen pondering on how to get started, read page 68 in Yorkshire Businesswoman where Janet Milner-Walker shares more about how to come up with a relevant idea for developing a business in the beauty, spa and wellness industry.
Read More2020 was the year we learnt to embrace Zoom, Teams and YouTube tutorials for work and play. With client-facing businesses opening and closing throughout the year technology was the way forward, Janet Milner-Walker shares how technology has influenced consumers needs for beauty products and services, in Salon EvoUK March/April 2021.
Read MoreTraditionally the beauty industry is a resilient one. The pandemic has been different – brands and businesses have pivoted to sell their products and services online with YouTube videos and virtual reality becoming the new norm. Janet Milner-Walker shares how technology has changed the industry on pages 54 – 57 in Yorkshire Business Woman.
Read MoreThroughout 2020 people have approached Bespoke Advantage to support them in launching a purpose-driven beauty and wellness business, over the next few months Janet Milner-Walker will be sharing more on how to go about developing a brand in this industry. Read more on page 84 in Topic UK January 2021.
Read More‘Beauty has become a playground for activism. It may not always be a safe space for brands to play in, but those who get it right have much to gain’ … Janet Milner-Walker highlights the benefits of beauty activism with Cosmetic Business.
Read MoreSkin care continues to glow with opportunity. Janet Milner-Walker shares more on the 5 biggest trends in skincare with Cosmetic Business in their latest trend report.
Read MoreAre you thinking about launching a cosmetic brand? ‘Colour cosmetics is experiencing its toughest time in years, but by focusing on digital this can change, Janet Milner-Walker shares more with Cosmetic Business.
Read More‘Amid a dynamic and fast-changing bath and body care market, brand distinction, and a driving purpose, is everything’ … Janet Milner-Walker shares her thoughts on this with Cosmetic Business.
Read More‘Fearless and fast-moving, beauty start-ups continue to set new standards for the beauty industry amid the current crisis. Our founder Janet Milner-Walker, discusses the benefits of indie beauty brands with Cosmetic Business.
Read MoreAs strange as this may sound, there has been a trend in buying second hand cosmetics our founder Janet Milner-Walker discusses more with OK Whatever.
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