Join Our Team

+44 (0)20 3332 0343

E: request@thebespokeadvantage.com

Join Our Team

+44 (0)20 3332 0343

E: request@thebespokeadvantage.com

UK Market-Entry for Australian Indie Sun care Brand

Success Highlights: 
• Created a market-entry strategy for the UK, Europe, Middle East, and travel retail.
• Introduced the brand to leading retailers and travel retailers across these markets.
• Consulted on best practices for each market.

“As a Queensland-based company, we were determined to tap into the European market and establish
a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of
our export goals and objectives. Their comprehensive knowledge of the European market, coupled with
their extensive network of contacts, enabled them to connect us with key decision-makers and influential
stakeholders in our target countries. This facilitated meaningful business relationships and opened doors to
new opportunities that we would have otherwise struggled to access.’”

The Issue:

Standard Procedure is a sun care brand, launched in Australia, now available across 400 independent retailers in Australia, as well as in New Zealand, Indonesia, Japan, and Europe. They launched a global collaboration with Zara in 2023. Whilst they had been successful in launching into markets, they had little export experience in the UK, Middle East or travel retail.

Born under the harsh Australian sun, Standard Procedure, is a range of Sun Care and Lifestyle products made to withstand the toughest elements. Mixed with native Australian super fruits containing antioxidants and vitamins A, B + C, Standard Procedure is a Reef Friendly product free of Paba, Parabens, Oxybenzone and Octinoxate. Standard Procedure is a TGA certified product, that meets the highest standards globally and is ethically made only minutes from the beach on the Sunshine Coast, Australia in their 100% solar powered factory.

Our Approach & Results:

  • We designed and delivered a successful 90-minute webinar to Australian trade ministers, and beauty brands on what is required to export and launch their brands in the UK marketplace.
  • This was followed by designing a survey for interested companies to apply to work with Bespoke Advantage on their export strategy.
  • We provided one on one ‘Bespoke’ assistance to the most market ready companies by designing their go-to-market strategies and introducing them to relevant and interested retail partners.
  • Standard Procedure was one of the brands selected.
  • We continued to support them with introductions to ideal partners across the UK, Europe, Middle East and travel retail, identifying a number of partnerships for the brand, and launching the brand into Harvey Nichols UK.

 

“One aspect that truly sets Bespoke Advantage apart is their tailored approach. They took the time to understand our unique products, strengths, and competitive advantages. This allowed them to effectively position our brand and offerings in the European market, helping us to stand out from competitors and gain a competitive edge. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success. Their attention to detail, thorough market research, and meticulous planning demonstrated their commitment to delivering exceptional results. Working with them felt like having an extended team of experienced professionals who genuinely cared about our success.”

Working with Bespoke Advantage
Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – in developing and growing their brands across the beauty and wellness marketplace. If you are looking to launch a beauty or wellness brand or you are looking for support in expanding your brand across markets, GET IN TOUCH.

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Strategic Beauty. Global Expertise.

Bespoke Advantage is an international beauty brand consultancy. We support you with translating your blue sky thinking into reality. From brand identity and visual language to product development and go-to-market strategies we provide you with a seamless, turnkey service.
We are proud to work alongside a diverse portfolio of clients across the globe—from the Middle East, Asia, Africa, Australia, North America, and Europe – including visionary entrepreneurs, multi-award-winning brands, investors, retailers, trade bodies, and embassies.

By partnering with us you will come to realise that we shine a global lens on every brand we collaborate with, and our insights are underpinned by creativity, commerciality and deep industry expertise.

If you’re ready to build something remarkable, get in touch, we would love to hear from you.

Filter Our Case studies

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Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Director, International Markets, TIQ, Queensland
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
Senior trade advisor, Enterprise Ireland
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
MD, Global Travel Retail Company
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
Founder, Standard Procedure
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
General Manager, Harvey Nichols, Al Tayer Group, Dubai
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
Buyer, M&S, London
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’
Founding Member, BeautytoLife, Bridgette